Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Thomas in 2007-2008.

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 Its market cap is $14.3 The approach has served the company well. billion, as of Oct. billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

Burrelles Fresh Ideas

JANUARY 2, 2024

CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He has been involved with search engine optimization and internet marketing since 2007.

SEO 84

SEO Mobile Engineering Ethics 84

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

Social Media 59

Social Media Facebook Airlines Web 59

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Since 2007 this blog has been dedicated to educating about PR. see this post ).

Agency 159

Agency Strategy Crisis Management Pitching 159

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 93

Interviews Agency Advertising Advertising 93

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. It’s been used in marketing campaigns. This is what Twitter was like from about 2007-2010. “Join the conversation.” And, as of Sept. You share ideas.

Retail 0

Retail Social Media Customer Service Twitter 0

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. In marketing, it’s become the CMO playbook. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Account Manager, Marketing Technology. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Shift Communications

JANUARY 12, 2022

Why it was a winner: The brand campaign showcased why advocacy and messaging-focused marketing that aims to spur meaningful conversations can be more effective than campaigns that just focus on product. This past year, that included Starburst’s “Berries and Cream” spot from 2007.

Brand 88

Brand Branding Consumer Social Media 88

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Mary McGuire. Account Manager.

Banking 79

Banking Financial Advertising Advertising 79

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

AUGUST 11, 2017

And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). So, what’s the result of the market losing 50% of these jobs?

Media Relations 87

Media Relations Media Local Leadership 87

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120

Communications Conversations

JANUARY 11, 2022

2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen. And, she’s worked with some pretty stellar agencies including Knock, Little & Co. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson. 6 – Scott Wyffels, Director-Retail Digital Marketing, Starkey.

Exercises 60

Exercises Meeting Energy Retail 60

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. They simplify campaign management, encourage on-brand assets, and declutter marketing assets.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Communications Conversations

MARCH 11, 2015

Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. Yep–it’s that time when agency folks and digital geeks from across the country gather in northern Texas for one week to talk all things digital and interactive.

Twitter 60

Twitter Marketing Tools Storytelling 60

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! Now, to be clear, I’m on this whole “CEOs need to take stands on key issues” bandwagon that agencies and experts have been expousing recently. Final trend : Recruitment marketing pressures will continue to mount. I’m just not buying it.

Government 74

Government Employee LinkedIn Insurance 74

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). Marketing Hub. Team management.

Enterprise 98

Enterprise Knowledge Base Conference System 98

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. The post How Elon Musk built global brands with zero marketing appeared first on "What's HAppening" Blog. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. He met Jobs briefly before starting 9to5Mac, while working at a creative agency in Soho, on a campaign involving Apple. We cater to the technology enthusiast sector – what marketers call influencers.

Google 120

Google Meeting Blogging Facebook 120

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Marketers know this. Need inspiration?

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Marketers know this. Need inspiration?

B2C 52

B2C Comparison B2B Data 52

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Top Ways To Plan Against Breaking News.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. His point is simply that PR, communications and marketing without embracing the realities of channel distribution models is disadvantaged. Harnish, V. Cfo , 31 (3), 15.

Retail 120

Retail Pitching Print Writing 120

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Gift: "Success Secrets of the Online Marketing Superstars" PR Chapter written by Barbara Rozgonyi and published by Entrepreneur Press.

Case Study 40

Case Study Conference Reputation Small Business 40

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. They simplify campaign management, encourage on-brand assets, and declutter marketing assets.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

Mindful Marketing

JANUARY 15, 2016

Co-sponsored by SeeDepth, PRSA Boston , The Publicity Club of New England and Bullhorn , this event promises to enlighten you on the importance of PR measurement today, how it’s changed over the years, and what you can do to ensure your team or agency is capturing and analyzing results to improve campaigns and communicate ROI.

Analytics 52

Analytics Measurement Interviews Social Media 52

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60