PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

AUGUST 9, 2017

The Taylor Bennett Foundation is an important initiative founded in 2007 to tackle this imbalance. Half of the its funding comes from agency sponsors and the balance from fundraising. Its goal is to encourage black, Asian and ethnic minority graduates to pursue a career in communications and address the gap.

Publicity 122

Publicity Survey Data Agency 122

Burrelles Fresh Ideas

JANUARY 2, 2024

CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He has been involved with search engine optimization and internet marketing since 2007. He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 270

Education Government Policies Wikipedia 270

Shift Communications

JANUARY 12, 2022

This past year, that included Starburst’s “Berries and Cream” spot from 2007. The post 4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022 appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 88

Brand Branding Consumer Social Media 88

Flack's Revenge

APRIL 24, 2018

Since 2007 this blog has been dedicated to educating about PR. It does not help that many PR agencies do a poor job (that said, several journalists on the thread commented that the most amateurish efforts come from startup teams themselves). This is why agencies and/or consultants can be helpful.

Agency 159

Agency Strategy Crisis Management Pitching 159

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Mary McGuire. Account Manager.

Banking 79

Banking Financial Advertising Advertising 79

Communications Conversations

AUGUST 11, 2017

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007. Sure, mainstream media still have huge reach today. The New York Times still matters.

Media Relations 87

Media Relations Media Local Leadership 87

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Chel Wolverton. Account Manager, Marketing Technology.

Social Media 165

Social Media Media Guidelines Study 165

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

PR in High Definition

MAY 24, 2023

Personally, I’d prefer to see another rendition of the classic Ukrainian entry circa 2007, “Dancing Lasha tumbai”. And with the countdown on until the next Eurovision in Sweden, ask yourself – would this be nearly as much fun with a glittery, AI powered, humanoid robot on the stage?

Reputation 62

Reputation Tourism Creativity Television 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Top Ways To Plan Against Breaking News.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. The longitudinal study has been conducted annually since 2007 by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD).

Publicity 112

Publicity Construction Corporate Study 112

Landis PR

OCTOBER 24, 2022

I was fourteen years old in 2007, the same year I lost a good friend to leukemia. I support organizations that look to fight it off through research and awareness because it is this effort that saves. Makenzi Jordan Rodriguez – Communications Specialist. I learned at too young an age that life is short.

Nonprofit 75

Nonprofit Community Education Policies 75

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites.

Technology 65

Technology Marketing Tools Google 65

Mindful Marketing

JANUARY 15, 2016

Co-sponsored by SeeDepth, PRSA Boston , The Publicity Club of New England and Bullhorn , this event promises to enlighten you on the importance of PR measurement today, how it’s changed over the years, and what you can do to ensure your team or agency is capturing and analyzing results to improve campaigns and communicate ROI.

Analytics 52

Analytics Measurement Interviews Social Media 52

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Instead we focus precisely where we want to interject ourselves to best accommodate our agenda. Public Relations Tactics , 22 (2), 14. Harnish, V. Fortune , 171 (3), 38.

Retail 120

Retail Pitching Print Writing 120

PR 20/20

OCTOBER 12, 2021

And in the meantime, check out these helpful HubSpot links: PR 20/20 bet on HubSpot more than a decade ago when we became its first agency partner in 2007. We’d also love to touch base with you about your tech stack in general, or about any HubSpot-specific ways we can partner.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 100

Education Government Crisis Management Crisis 100

5W PR

OCTOBER 7, 2019

Started in 2007 by eBay, it’s the second Monday in December. Research has shown that sales dramatically see hikes in sales over previous season just by driving this awareness and targeting customers in advance. The third busiest nine day is Green Monday. As usual, gather as much information about your customers as you can.

Advertising 68

Advertising Advertising Resources Strategy 68

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Thomas in 2007-2008. And then, she made another big pivot and went agency side and really started diving into the world of social creative and influencers.

Marketing 60

Marketing Leadership Creativity Internal 60

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. He met Jobs briefly before starting 9to5Mac, while working at a creative agency in Soho, on a campaign involving Apple. We met at the Black Cow coffee shop, a Croton institution. Yes, once. (He

Google 120

Google Meeting Blogging Technology 120

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! Now, to be clear, I’m on this whole “CEOs need to take stands on key issues” bandwagon that agencies and experts have been expousing recently. We’ve been talking about the concept of the “social CEO” for years now.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 11, 2022

And, she’s worked with some pretty stellar agencies including Knock, Little & Co. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. and Goodbye Vanilla. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson. Curious to see how far it’s come.

Exercises 60

Exercises Meeting Energy Retail 60

wiredPRworks

FEBRUARY 12, 2018

A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007. Barbara leads CoryWest Media and publishes wiredPRworks.com , a top 50 PR blog with over 1200 free marketing and PR articles.

Case Study 40

Case Study Conference Reputation Small Business 40

Ishmael's Corner

JANUARY 4, 2015

PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile. After this idea gets shot down, the agency spends four weeks brainstorming alternative campaigns with zero progress.

Transportation 60

Transportation Journalism Google Employee 60

PR 20/20

OCTOBER 27, 2020

The Institute grew out of PR 20/20 —HubSpot’s first partner agency back in 2007—and our work using AI to grow our agency business and the businesses of our clients. Roetzer’s Marketing AI Institute helps marketers understand, pilot and scale AI, while his agency, PR 20/20, was HubSpot’s first agency partner.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

OCTOBER 12, 2021

And in the meantime, check out these helpful HubSpot links: PR 20/20 bet on HubSpot more than a decade ago when we became its first agency partner in 2007. We’d also love to touch base with you about your tech stack in general, or about any HubSpot-specific ways we can partner.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy!

Education 52

Education Marketing Conference Agriculture 52

Konnect Agency

OCTOBER 21, 2020

A good example from history is Hyundai, which unlike other car manufacturers, experienced commercial success during the 2007 Global Financial Crisis. The post Key Marketing Trends for 2021 appeared first on Konnect Agency. There is practically no limit to what you can do with AR today, and more innovations are underway in 2021.

Trends 52

Trends Marketing Mobile Retail 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

SEPTEMBER 28, 2020

And in the meantime, check out these helpful HubSpot links: PR 20/20 bet on HubSpot more than a decade ago when we became its first agency partner in 2007. As you lean into digital in 2020, let us know if we can touch base with you about your tech stack in general, or about any HubSpot-specific ways we can partner.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND.

B2C 52

B2C Comparison B2B Data 52

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships. Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday.

Media Relations 104

Media Relations Social Media Media Pitching 104

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 81

Agency Publicity Ethics Analysis 81