PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. While many of them are entering the world of video production and user generated content (UGC) for the first time, there are a few things to keep in mind before firing up that smartphone or webcam.

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Video Film Energy Local 202

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

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Video Facebook Retail How To 197

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

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Training Video Analysis Data 399

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

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Video Case Study Sports Creativity 62

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Are trainings and meetings actually working toward making a difference?

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Training Brand Branding Fashion 97

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? Train for an Actual Appearance.

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Training How To Video Corporate 52

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

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Storytelling Video Strategy Analytics 136

Stern + Associates

AUGUST 15, 2022

In 2008, he co-founded the presidential initiative, “The Great Schlep with Sarah Silverman,” whose eponymous video garnered more than 350 million global media impressions and started a national conversation about race, faith and democracy. State Department, The U.N. Refugee Agency and Deepak Chopra, among others.

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Training Public Affairs Ethics Groups 62

Melissa Agnes

MARCH 15, 2017

So what’s the best way to go about training your team to have the crisis management skills required for successful crisis management in this day and age? I answer this question in this week’s #crisisready video. The post What’s The Best Way To Train Your Staff To Be Crisis-Ready? Take a look!

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Training Crisis Crisis Management Leadership 100

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. In fact, there are four types of video content that produce high conversion rates.

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Video SEO Engineering Radio 95

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

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Training Digital PR Media Training Education 119

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

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Social Media Trends Video Media 111

Beyond PR

JANUARY 18, 2017

In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. To that end, PR Newswire has created a Video Production Boot Camp to help you prepare for your next production.

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Video Training Brand Branding 40

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

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Video Mobile Trade Shows YouTube 100

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

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Training How To Course Software 72

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. cta] The post 2018 PR Trends: Search Marketing [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed.

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Video Trends SEO Marketing 88

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social video –in other words, how to I plan, capture and edit video on and from my phone. ” What comes up? Where are they?

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Media Training Training Social Media Media 68

Melissa Agnes

FEBRUARY 12, 2015

If you want a better idea of what I’m talking about, watch the following short video by NBC New York : Dear transportation industry, WAKE UP!!! The post Cars, Trains, Planes Hacked… A Transportation Risk That Leaves Us All Vulnerable appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Transportation Training Airlines Crisis Management 113

Cision

OCTOBER 22, 2015

To see the PANTCHEK checklist in action, check out Fineman PR’s animated video. H: Have an upper-level, well-trained spokesperson speak on your brand’s behalf. Provide training and simulate crises to prepare your brand for when a situation strikes. C: Show your human side with care and concern for those affected.

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Crisis Video Crisis Communications Crisis Management 120

The Stalwart Blog

MARCH 5, 2020

And, as we know, people who are experts in technology, that’s what they know, that’s what they’re trained, and that’s what they’ve been rewarded for all of that time. The post Video interview – Turning technicians into leaders who communicate well. I get that. I want to take that one step further.

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Interviews Video Communications Leadership 107

Deirdre Breakenridge

NOVEMBER 16, 2021

I remember training executives on how to show up with their messages and talking points. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked. Interviewing with the media has changed over the years.

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Ethics Interviews Media Print 195

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

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Training Employee Company Analytics 60

Polaris

DECEMBER 23, 2014

Why not goof-off for the next 15 minutes—the total time required to read this post and watch all the videos (provided you don’t watch all 40 minutes of Hootsuite’s Holiday Owl)? Actually, some of the videos have educational value. As for the rest of the videos, they’re pure time-wasters. The Ad Agency Elf on a Shelf.

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Video Travel Content Marketing Groups 117

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Most PR teams rely on short videos, vlogs, explainer videos, and even rawer video updates for social channels as part of their toolbox. Post-ChatGPT, our jobs may get easier.

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Analytics Tools Social Media Trends 170

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads. Video Transcription. Wasn’t that great?

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Video Facebook Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. Pros and cons of virtual media trainings. What makes a good media prep session?

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Media Training Training Media Interviews 334

Inbound PR

MAY 14, 2019

I have a 40-minute train journey into work, so a perfect window for doing research. The power of video storytelling. This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. We’re busy people and we don’t have time to sift through it all. So, how do you do it?

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Video Strategy Storytelling Web 64

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? Many corporations had to switch to virtual training and communications. “Be This is the opportunity to use technology as an effective platform for video and marketing. You are an expert at something.

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Marketing Training Technology Video 279

Landis PR

APRIL 1, 2024

Getty’s Generative AI program will compensate photographers regularly for the content provided to train their AI. I’m happy to see that stock image providers are already working on training their tools to produce more diverse images (ethnicity, age and gender) and block any content related to IP, celebrities, logos or brands.

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Conference Technology Training Customer Service 59

The Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. The videos were distributed via email, social, PR and paid media. Hire an outside visual content agency.

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Training Video Digital PR Social Media 157

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Brands can use generative AI to create new images and videos that are unique and personalized to users.

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Advertising Advertising Analytics Data 170

Beyond PR

JUNE 23, 2016

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our Bold Bakers helped it grow.”.

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Video Marketing YouTube Comparison 73

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

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Facebook Video How To Retail 63

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal. Not a PRO member?

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Media Training Training Handbook How To 40

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling.

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Media Training Crisis Communications Conference Training 397

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

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Comparison Video B2C Case Study 62

NewsWhip

OCTOBER 19, 2023

The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. Either way, the Daily Mail is leading the way for many publishers trying their hand at short-form video content.

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Instagram Report Video Financial 78