The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

The Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. The videos were distributed via email, social, PR and paid media. Hire an outside visual content agency.

Training 157

Training Video Digital PR Social Media 157

Buzzstream

NOVEMBER 10, 2020

When it comes to imagery or video content, never attach the high-resolution pictures or the video itself with the email, it will bounce or clog up a journalist’s inbox. Pictures and videos are very helpful to include, where possible and relevant, for several reasons. Keep formatting clean and simple.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

DECEMBER 11, 2013

Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Train your in- house team to do this. ” eMarkete r.

B2B 100

B2B Infographics B2C Case Study 100

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

JANUARY 17, 2017

Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. ” Luckily there are devices and tools that can help you create this kind of visuals material without spending years training as a designer.

How To 100

How To Training Digital PR Video 100

The Proactive Report

OCTOBER 13, 2015

But due to budget constraints companies are not investing in digital skills training. The survey shows that digital skills are essential for growth and success in business today. These skills range for coding and graphic design to being able to use productivity tools like Dropbox and video conferencing.

Company 100

Company Training Survey Employee 100

The Proactive Report

NOVEMBER 1, 2022

In a world where every mobile phone has a camera that can immediately stream live to the Internet or at the very least capture on video or high-resolution pictures, you need to be aware of the consequences of poor communication. For more Digital PR Tips subscribe to our newsletter.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

NOVEMBER 12, 2016

Digital Photography: Take stunning images on the go. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. In the US that number is 77% Every PR practitioner needs to learn to storyboard, script, shoot, edit and distribute high-quality brand videos that engage their audiences.

SEO 153

SEO Engineering LinkedIn Analytics 153

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Furthermore, PressPage's service level includes a detailed migration plan, training and consultancy. PressPage Pit Crew.

Infographics 90

Infographics Fashion Energy Sports 90

The Proactive Report

DECEMBER 4, 2018

Your content team must include someone with an eye for good design who can use the slew of new tools available to make interesting graphics, social posts, videos, and Instagram Stories. Either train your existing staff or hire freelancers who know how to do this. Get more Digital PR Tips in your inbox every week.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

DECEMBER 12, 2017

And video is growing at breakneck speed. As the search algorithms are constantly updated, this is a skill that has to be updated too – it’s not a one-and- done training. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

The Proactive Report

MARCH 21, 2017

A customer posted a video of how easy it is to unlock their bike locks with a Bic pen. That video is still on page one of a Google search for Kryptonite Bike lock. Have this team do crisis media training. Get the Digital PR Tips newsletter in your inbox each week. Follow me on Twitter.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. Every year the digital skills gap drives an estimated $1.3

Communications 100

Communications Training Web Analytics 100

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

Strategy 52

Strategy Training Insurance Insurance 52

The Resolution Blog

JULY 20, 2015

We want you to feel confident in asking questions too which is why we have launched a new video series called; 'There's no stupid question' Pick our brains and tap into our knowledge. If we can't answer the question we'll be inviting our digital PR friends in to help answer too. There are no tricks, just ask.

SEO 120

SEO Training Education Digital PR 120

5W PR

JULY 27, 2020

The company also discovered that the level of employee engagement increased by 60% due to the employment of gamification training and that production was up 50%. Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games. Gamification Delivers Results.

Exercises 97

Exercises Software Employee Training 97

The Proactive Report

JUNE 20, 2018

Or start an in-house training program for your current team. It may mean less content and a concentration on higher-ticket, more immersive editorial – like longer posts, extended video, and podcasts, says the CMA. Find a freelancer or a team you can work with to produce the variety of content that’s needed.

Trends 149

Trends Small Business Content Marketing Training 149

The Proactive Report

JUNE 18, 2021

They also train Nutrition Coaches and the course has everything you need to launch a new telehealth business. Share some stories with us that will help small businesses to build a clear PR Strategy. With everyone online all the time, video became more crucial than ever for PR success.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Training and support. Integrate social features. Highlight success stories.

System 52

System Employee Meeting Internal 52

Prohibition

JUNE 2, 2023

Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions? From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention.

Transportation 62

Transportation B2C Social Media Retail 62

The Proactive Report

JUNE 22, 2015

Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. If your team needs help with learning how to create unique visual content that Google loves check out our visual content training classes. Get our Digital PR Tips Newsletter.

Google 100

Google Tools Print Software 100

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Taking pictures with your iPhone in different kinds of light is all about training your eye to recognize how the available light will affect the scene. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Taking pictures with your iPhone in different kinds of light is all about training your eye to recognize how the available light will affect the scene. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

SEPTEMBER 21, 2017

Do they sign up for your newsletter or watch a video? You need to know what they did after they arrived. Do they read the whole post or just a few lines? Do they bounce off or go to other pages? The big question here is: Are you providing your visitors with options or just “flying blind?”.

Measurement 113

Measurement Analytics Course Advertising 113

Solo PR Pro

AUGUST 30, 2016

Want access to my free video training on the Facebook Pixel? Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist. She is a digital marketing specialist, marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York.

Facebook 55

Facebook Advertising Advertising Course 55

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X It’s a growing trend and it is definitely impacting the practice of PR. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Solo PR Pro

DECEMBER 20, 2016

She is a digital marketing specialist, marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards.

Facebook 40

Facebook Media Small Business Local 40

Frederik Vincx

DECEMBER 11, 2015

PR practitioners are well aware of the need to improve to keep up, yet struggle with it. For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. Train the team on high frequency tasks.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). I also have stopped reading articles or watching videos online without intention.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. He trains, speaks, and blogs. “I

Communications 81

Communications How To Blogging Content Marketing 81