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A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

In October, the pop star released the video for her new song, “Lose You to Love Me.” The video probably didn’t seem any different to the casual observer. But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. Last year, rock band Metric shot a video on an iPhone X.

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Beneficial and Creative Marketing Strategies

5W PR

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. For companies that are looking to promote products or services in towns or cities, there are plenty of valuable and creative marketing options that can attract people’s attention.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

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Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? Train for an Actual Appearance.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. But there’s no need to fear data!

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