PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Advertising 89

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Here is a video I did to help you find the right journalists. Here’s a video I did on social listening to help you pay attention to what others are saying. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. PR teams can narrow the field by determining which execs have been recently trained and who understands the media process.

Media 323

Media Interviews Financial Construction 323

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics.

Social Media 118

Social Media Trends Media YouTube 118

PR for Anyone

DECEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry!

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. When I first started handling my own PR, I did it all wrong.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. There are better video conference services, and there are certainly more secure ones, but Zoom really delivered when it counted. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. I did this video about TikTok. We film videos.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.)

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. TikTok: Capturing Gen Z and beyond . It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Within this advertisement, Budweiser pulled on different heart strings than the ones we’re used to having pulled on for this particular message.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a short video I did that explains how this works. I’m going to replay the video or give you the video again as well in this post, but learn the Get PR Famous Formula.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. I did a whole video on let TikTok be your publicist.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. You got the YES! The media loves sound bites.

Interviews 130

Interviews How To Media Television 130

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Spokesperson Training : Equipping designated spokespeople. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

DECEMBER 4, 2017

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Part 2: Owned Media. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 149

Product Launch Storytelling Social Media Video 149

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! when I do these videos, there’s lots of great content on there.

Media 130

Media YouTube Video Interviews 130

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption.

SEO 153

SEO Engineering LinkedIn Analytics 153

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. When the pandemic has subsided, things may stay different.

Skype 198

Skype Media Interviews Advertising 198

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. Remember to think about what medium you are pitching. TV should be visual.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

JANUARY 18, 2022

According to that same Pandaily article referenced above, the courses these would-be influencers are taking include “short-video editing, social media marketing, e-commerce, and other aspects of the new “trade”, and are often taught in cooperation with industry players such as the social media platforms themselves.”

Social Media 60

Social Media Media Pinterest Training 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Rise of Short-Form Video Content. Dominance of TikTok SEO.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. In the tweet to advertisers that he shared publicly, Musk said Twitter cannot become “a free-for-all hellscape” and that the platform “must be warm and welcoming to all.”). Some types of props always help to communicate a message.

Comparison 155

Comparison Twitter Newspapers Communications 155

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I gave a bunch of examples in the video above (and the transcript below). Watch this week’s PR Tip here. What advice can you give to either students or their parents.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

Media 130

Media Nonprofit Pitching Television 130

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. These visual elements can be anything from images to graphs or charts that don’t take a lot of time to create, yet are incredibly useful when presenting the information.

Creativity 88

Creativity Strategy Marketing Infographics 88

Mindful Marketing

SEPTEMBER 25, 2022

In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him. ​ The brand features a wide variety of athletic apparel from underwear and socks, to t-shirts and sweatshirts, to complete training, golf, and lifestyle collections. Therein lies the advertising irony.

Apparel 75

Apparel Comparison Sports Training 75

NewsWhip

AUGUST 9, 2022

Companies are increasingly concerned about their products, ideas or advertisements showing up on scurrilous websites, which could result in a public relations disaster, while health-care organizations need to ensure the public isn’t consuming inaccurate medical information. Labeling advertising clearly. My reaction was, what?”

Government 78

Government Journalism Advertising Advertising 78

PR in High Definition

MARCH 31, 2022

Giants Meta and Google were also in the firing line again, as governments in both the UK and the EU delving into their online advertising. TikTok expanded even further to 10-minute videos , but I’m not convinced we have the attention span to avoid scrolling for that long. CNN has launched a new streaming platform – yay!

Government 62

Government Financial Training Advertising 62

PR for Anyone

SEPTEMBER 1, 2021

Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. I know of no better way to do this without paying for advertising. It made sense to me at the time, December is right after November. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Communications Conversations

OCTOBER 1, 2014

The business world thinks students should graduate ready to hit the ground running, with some training (I may be speaking out of school here, as I don’t hire individuals, so I really have no basis here–just speculating based on what I see/hear). Teach themselves how to edit video? But, the conundrum was the same.

Advertising 153

Advertising Advertising Analysis Analytics 153

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52