Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

Media Training 40

Media Training Training Handbook How To 40

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work?

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Conference Video Software Privacy 196

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. But Ali uses some time-honored PR techniques to turn things in his favor.

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Interviews How To Media Viral 193

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

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Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. A great panel evening should have a provocative (non-promotional) topic, free food and cocktails, panelists from key media and influencers, and a plan for creating assets like video, bylines, blog posts, and white papers after the event.

Agency 188

Agency Publicity Media Training Training 188

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Contrition?

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Interviews Media Training Training Video 170

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

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Interviews Infographics Media Media Training 157

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. She told her story in a video. She was honest.

Employee 87

Employee Real Estate Video Internal 87

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Have your soundbites ready.

Interviews 165

Interviews Television Film Media Training 165

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. Platforms: Managers need to be trained on the platforms they use.

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Social Media Crisis Training Media 239

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. Work to eliminate both accidental and intentional leaks.

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Internal International Communications Employee 156

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Depending on who you pick, be prepared to train your thought leaders.

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Leadership Content Marketing Healthcare Google 145

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

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Interviews Media Training Media Training 133

PR in High Definition

OCTOBER 27, 2022

My background is in corporate video and that’s more my bag. But whatever type of video we’re talking about, our world is becoming dominated by it. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. Every day we see videos of all forms done well and done badly.

Film 62

Film Interviews Video Media Training 62

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post. As the brilliant 2014 video PR campaign by American Greetings demonstrated, the job of mother is the world’s toughest job.

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. Status calls can offer a way to showcase new ways of enhancing media relations activities. A last scan through the week’s emails and DMs is a good way to ensure everything is included.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. Status calls can offer a way to showcase new ways of enhancing media relations activities. A last scan through the week’s emails and DMs is a good way to ensure everything is included.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

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YouTube Video Industry How To 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Here is a video I did to help you find the right journalists.

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Publicity Marketing YouTube Video 225

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

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Pitching Video YouTube Viral 130

Cision

SEPTEMBER 25, 2015

Hellos & Goodbyes: Brian Williams returns to TV on MSNBC ( The New York Times ); Literary magazine The America Reader is shuttering ( POLITICO Media ) Premiere of The Muppets delivers a two-year high for timeslot at ABC ( TV by the Numbers ). New Launches: Facebook launches 360 videos with Star Wars, SNL and GoPro ( CNN Money ); Time Inc.

Media 120

Media Film Media Training Sports 120

Ishmael's Corner

NOVEMBER 30, 2014

Removing the Tension from the Budweiser Puppy Love Video (Literally). By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? The classic story arc only takes shape if bad stuff happens.

Storytelling 157

Storytelling Journalism Media Training Video 157

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rich Young | Fine Tune.

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Marketing Employee Content Marketing Training 174

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling.

Storytelling 130

Storytelling Media Video YouTube 130

The Proactive Report

MARCH 21, 2017

A customer posted a video of how easy it is to unlock their bike locks with a Bic pen. That video is still on page one of a Google search for Kryptonite Bike lock. Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training.

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Reputation Crisis Social Media Google 140

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! And if you want more, head over to www.3StepstoPRsuccess.com

Media 130

Media YouTube Video Interviews 130

Stuart Bruce

JULY 15, 2014

Globally, CCOs expected mobile (73 per cent) and video production (69 per cent) to also increase the most in importance.”. Similarly research by the UK Chartered Institute of Marketing (CIM) found that the growth of digital and social media means that reputation management is continuing to grow in importance.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media.

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Publicity YouTube Advertising Advertising 130

Critical Mention

MARCH 20, 2019

Provide the news outlet with a high-resolution headshot in the event the video does not work. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. Make sure you can reach the reporter/producer if something goes awry. Until next time!

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Skype Interviews Facebook How To 72