The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 152

Software How To SEO System 152

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech.

Meeting 75

Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. A good example of this is Lumension, a security software company who needed to grow their customer base. Their efforts resulted in an 80 percent increase in leads.

Measurement 272

Measurement Strategy Software Analytics 272

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Matt: The brainpower and energy needs to flow through the engineering department to produce software.

Engineering 97

Engineering Interviews Media Software 97

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Talkwalker characterized the product as “social measurement and audience insights software.” Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Burrelles Fresh Ideas

JANUARY 9, 2024

PR CoPilot: Our AI-powered writing assistant , initially launched in the Media Outreach module, can change the tone, check and fix your spelling, help make your content concise or expand on the key points, and translate the whole thing into any of 13 supported languages. *If

Pitching 95

Pitching Print Measurement Report 95

PR Breakfast Club

JANUARY 11, 2015

I’m talking about taking from web developers processes to make lean content. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Here are some basic principles of lean software development and how it applies to content production. Writing a press release?

Web 28

Web Print Writing Content Marketing 28

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 54

Journalism Software Sports Analysis 54

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 150

Company Tools Technology Software 150

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Scrub digital files, too.

Employee 189

Employee Skype Meeting Nonprofit 189

Mindful Marketing

JULY 30, 2022

According to James Vincent, writing for The Verge , “BMW has slowly been putting features behind subscriptions since 2020.” Continuity: “Although OnSong has been successful for more than 10 years, many software firms don’t last as long—they go out of business, or they’re acquired.

Software 84

Software Consumer Analysis Examples 84

Flack's Revenge

NOVEMBER 16, 2016

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. He writes: “Today, it is harder to say where newsrooms stop and audiences begin.

Ethics 120

Ethics Facebook Google Engineering 120

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done. Literally write it out as clear as day: “FREE STUFF! It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Automotive 86

Automotive Meeting Media Pitching 86

Stephen Waddington

JULY 14, 2019

As I write this I can hear his exasperation at my lack of English language education. The web app simplifies writing and improves its comprehension. The software helps remove adverbs and the passive voice. Finally it simplifies the structure of your writing. It’s a critical part of the creative process.

Construction 83

Construction Policies Print Software 83

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. Monthly traffic: 3.5

Software 17

Software B2B Marketing Data 17

David PR Group

SEPTEMBER 10, 2018

Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents. You will need client software or a browser extension, such as the Chrome extension Mailvelope , to send the message. A dark web program, SecureDrop requires that you download and install the Tor browser from TorProject.org.

Software 81

Software Privacy Fashion Groups 81

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Non-key word anchor text: Sword and the Script Media writes about public relations.

Google 133

Google Banking Engineering Web 133

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 94

B2B Company Survey Enterprise 94

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream.

SEO 62

SEO How To Resources Pitching 62

Waxing UnLyrical

JANUARY 29, 2019

As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. But not every business can afford the luxury of a crew of software engineers to design them. Feature #7: Landing pages. Landing pages are crucial for an effective online presence.

Marketing 67

Marketing Web Software Technology 67

Offleash

AUGUST 15, 2017

Type in “sexy” and various permutations of “software development.” I kept coming back to those thoughts as I prepared my talk for the recent Evans Data Developer Relations Conference in Palo Alto, which happened to fall on my 16 th anniversary working with software dev companies. Pretty much nada, right?

Company 40

Company Software Creativity Web 40

Sword and the Script

MAY 27, 2017

Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing. Whether you’re selling cupcakes in a small town or commercializing business software in the cloud, the costs will rise across the board. Seriously?!

Marketing 61

Marketing Web Writing Video 61

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. The Onclusive newscrawler is at the center of its product.

Case Study 117

Case Study Software Data Web 117