PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 113

Software Tools Publicity System 113

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The quality of queries changed too as the web evolved. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Want to share a PR software or comms tech announcement?

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For many, this includes media relationship management software Cision, which can help confirm email addresses by simply plugging in the name of the reporter. However, Cision and media softwares should not be the first step in building a media list. Overreliance on software tools can result in a subpar outreach.

Agency 170

Agency Media Software Pitching 170

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. It is becoming a lot harder to claim R&D on software. Eligible projects include augmented reality, data analytic tools, software development and web design and development. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Cision

FEBRUARY 21, 2017

Photoshop and its Adobe companion, Lightroom have always been the ideal software to edit images, but they are cost-prohibitive for some people and require a bit of experience to use well. Canva is a web-based image creation platform that is intuitive and user-friendly. No software to run. so that it will load quickly).

How To 240

How To YouTube Software Creativity 240

Onclusive

OCTOBER 26, 2016

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 150

Radio Print Software Web 150

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.

Analysis 318

Analysis Viral Trends Software 318

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

MARCH 19, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Proven performer selling data and software products to marketing and/or PR professionals. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Proven performer selling data and software products to marketing and/or PR professionals. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Flack's Revenge

JANUARY 19, 2017

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sits on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software. Web Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sit on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software. Web Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

NewsWhip

NOVEMBER 9, 2022

This interest comes after some major moves that have already been made, such as Musk firing Twitter’s top executives and having Tesla engineers review the software code. October proved to be a bit more thematic than previous months when it comes to brand stories, with stronger narratives developing across the web.

Twitter 148

Twitter Brand Branding Retail 148

PRSay

OCTOBER 30, 2020

If you have the skills and are proficient in that adaptive software, you can work at home just like a sighted co-worker would. Anything you would see on your computer monitor, like scrolling through your e-mail or the web or formatting a Word document, JAWS can read aloud to you from the screen.

Software 180

Software Nonprofit Technology Education 180

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

PR in High Definition

JUNE 11, 2020

A company called Automated Insights has developed a piece of software called WordSmith that generates news stories on topics such as finance and sports, which are published on the likes of Yahoo!, The other question is whether the PR industry needs to be worried about software like WordSmith. Associated Press and other outlets.

Journalism 90

Journalism Software Sports Analysis 90

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

DECEMBER 28, 2021

Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. With the right software, you can automate a variety of tasks relevant to email marketing campaigns. This introduces specific website tracking data to your email marketing efforts.

Marketing 208

Marketing Apparel Data Software 208

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Matt: The brainpower and energy needs to flow through the engineering department to produce software.

Engineering 97

Engineering Interviews Media Software 97

PR in High Definition

AUGUST 29, 2023

Cloud computing involves delivering computing services, such as servers, software, and storage over the web. Some people are familiar with the technical term, while others aren’t, yet everyone uses cloud computing technology. It wasn’t a term I used before, but it’s certainly one I use and am familiar with now!

Technology 62

Technology Communications Case Study Software 62

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Talkwalker characterized the product as “social measurement and audience insights software.” Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Cision

DECEMBER 21, 2017

A good example of this is Lumension, a security software company who needed to grow their customer base. They connected with publishing partners who were covering a business convention that would draw in their target audience, and they began a retargeting campaign on those specific web pages.

Measurement 272

Measurement Strategy Software Analytics 272

Cision

MAY 4, 2016

Certain software, usually used for enhanced graphics, doesn’t render on mobile screens. Use Responsive Web Design. Implementing responsive web design gives visitors the experience they need, based on the device they’re using. Areas for Improvement. Don’t Use a Different URL for Your Mobile Site. Don’t Make People Scroll.

Google 120

Google Mobile Web Software 120

The Proactive Report

MAY 7, 2018

Middleware and Integration Software. Web Architecture and Development Framework. Software Revision Control Systems. .” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. Statistical Analysis and Data Mining. User Interface Design. Data Presentation. SEO/SEM Marketing.

Study 100

Study Analytics Software Data 100

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another software startup, the UK-based Serelay, claims to be able to find fraudulent online photos by combing through the metadata and the pixels to detect manipulation. The truth is we have unleashed a beast of sorts with Web 2.0. But one highly undesirable outcome is “fake news.”

Government 149

Government YouTube Wikipedia Google 149

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Other file formats we’ll run into frequently in predictive analytics include: SAS format, a file format from SAS Institute’s proprietary software. SPSS format, a file format from IBM’s proprietary statistics software.

Analytics 92

Analytics Software Data System 92

Presspage

OCTOBER 3, 2017

Software as a Service explained. Most of us use software on a daily basis. For a long time it was common to buy a cd-rom or dvd which contained the software you purchased, which you would install onto your computer. With Software as a Service, all this is becoming a thing of the past. ” Source: SaaS for Dummies.

Software 94

Software System Company Web 94

PR 20/20

APRIL 14, 2020

Time to hit refresh; the world of web design is changing. The CMS Hub empowers marketers to meet the new demands in web design, without pulling in a developer at every turn. In fact, the HubSpot CMS is currently ranking as the best on G2 , a peer-to-peer software review site. And it’s clear that other marketers agree.

Enterprise 115

Enterprise Web Software SEO 115

ReimaginePR

JULY 13, 2020

Tech talent such as Software Engineers or data scientists usually look for companies that offer them career development or career advancement. According to a recent StackOverflow survey, the offered salary is one of the top considerations Web Developers have when applying for a job. Stronger career path.

How To 136

How To Survey Employee Interviews 136