The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. However: As marketers, we’re still struggling with how to conquer the flat web.

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2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Many shops still write their copy in Word, which is notoriously difficult to translate to the web.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. Cross posted on Hack the Feed.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

Vote411 offers a similar service to a few other resources on this list, but it really comes in handy with its provision of print-friendly voter guides that you can actually take with you to the polling station. It is the web that ties these resources together—it only takes a quick search.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. Technology is also enabling a remote workforce.

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What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Understanding the way they’ve evolved their business and media model can provide useful lessons to PR professionals and communicators looking to keep up with changing technology and trends. He explained that these evolutions occur to keep up with changing audience expectations and technology.

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it.

Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” In the PR world, connections are crucial.

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it.

How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. Many of our clients still prefer print over online, and most will always consider it a bigger “win” to land that print placement.

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30 jobs in the PR and marketing world

PR Daily

Communications professionals who can write well stand a higher chance to see their stories in print. You should also have at least three years of experience editing Web content and experience managing content production.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used.

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Journalism and News Trends for PR Pros

Cision

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Announcing Cision Social Edition and Cision PR Edition!

Cision

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Analyze sharing activity for any piece of content across the social web.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church.

Using Twitter for PR events

PR Conversations

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. Classic PR Conversations PR Techster Audience Blogs Comment events Journalists Public Relations Social media twitter Web 2.0How should you use Twitter for public relations events?

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print.

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

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5 PR truths in the 'age of unicorns'

PR Daily

This too was the storyline when I cracked into technology PR back in 1998. Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. Here’s another millennial slam on print newspapers–no “interactive” content.

Should your C-suite tweet? Maybe!

Stuart Bruce

Oliver Smith, technology, media and telecoms reporter, City AM. That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates. ‘Should the C-suite tweet?’

Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design.

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How The Washington Post Shifted Gears

Cision

How have traditionally print newspapers made sense of the changing media landscape? What we do from a digital media perspective is engage audiences from around the Web. Ann also discussed how technology has changed how The Washington Post publishes its stories.

Hold the front page: the news business remains a work in progress

Stephen Waddington

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web. Technology is a possible solution.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Does Direct Mail Really Work for Millennials?

Critical Mention

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. Millennials are the wave of the future.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. We’ve all got a story of how an advert has seemingly followed us around the web or how an ad has serendipitously appeared in our newsfeed.

6 factors to consider before hiring a PR agency

PR Daily

Seeing your name in print is great for your ego, but it does not make the cash register ring. Technology has completely changed the way PR pros do their jobs. Make sure your PR firm has experience with crises on the Web. PR no longer is just about getting your name in print.

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6 ways to get press coverage for your startup

PR Daily

It could be an amazing new piece of technology that makes you think, “Wow, humans are pretty cool,” an inspiring story about a “mum entrepreneur” or an idea so ridiculous it worked. Unlike print journalists, startup reporters prefer conversations rather than press releases.

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