These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. There is a way to interact with holograms without having to use projectors: Augmentation technology. This is tough for VR goggles to compete with since VR technology requires your visual field to be completely enclosed.

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These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Influencer marketing is a-changing — is your business ready for the next phase?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Well, this leap into monetisation seems to have been driven primarily by new technology. Examples: Influencer monetisation technology.

Influencer marketing is a-changing — is your business ready for the next stage?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Well, this leap into monetisation seems to have been driven primarily by new technology. Examples: Influencer monetisation technology.

Influencer marketing is a-changing — is your business ready for the next stage?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Well, this leap into monetisation seems to have been driven primarily by new technology. Examples: Influencer monetisation technology.

2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

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Influencer marketing is a-changing — is your business ready for the next phase?

Doctor Spin

As the hippie web died in 2012 and got replaced by the money web , few influencers got around to making it work for themselves. Well, this leap into monetisation seems to have been driven primarily by new technology. Examples: Influencer monetisation technology. Also, there are tons of specialised services that allow influencer to sell everything from merch to prints. Influencer marketing is evolving — but are you ready?

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing. PR PR Tech Public Relations Reading Files Social Media Technology big data content marketing media publisher viral

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

Vote411 offers a similar service to a few other resources on this list, but it really comes in handy with its provision of print-friendly voter guides that you can actually take with you to the polling station. It is the web that ties these resources together—it only takes a quick search. The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Documents can also be easily exported in a virtual, physical file or print format.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Beyond culture and language, technology trends are distinct in many APAC countries.

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What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Understanding the way they’ve evolved their business and media model can provide useful lessons to PR professionals and communicators looking to keep up with changing technology and trends. He explained that these evolutions occur to keep up with changing audience expectations and technology. Despite these changes, the Times added 276,000 digital subscriptions, more than 2013 and 2014 combined, and 25,000 print subscribers during the fourth quarter of last year.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage.

Using Twitter for PR events

PR Conversations

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. Classic PR Conversations PR Techster Audience Blogs Comment events Journalists Public Relations Social media twitter Web 2.0How should you use Twitter for public relations events?

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. That’s where I got my start, and most of the decision-makers still rely on print as their primary source of news, followed very closely by Web and social media channels. Many of our clients still prefer print over online, and most will always consider it a bigger “win” to land that print placement.

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas.

AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Technology has changed communication behaviors, too. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web?

30 jobs in the PR and marketing world

PR Daily

Communications professionals who can write well stand a higher chance to see their stories in print. The right candidate will join more than 180 people who currently work for NewsCred, and will be part of the organization’s vision, as stated below: We're not making small changes; we're building technology to completely rethink how people create, consume, and share their stories with the world.

Journalism and News Trends for PR Pros

Cision

Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. Of Mr. Drucker he says: “His consideration of information technology in light of the history of the printing trade leads to surprising conclusions.

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Announcing Cision Social Edition and Cision PR Edition!

Cision

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Cision Social Edition , built on the Viralheat technology stack, is designed to simplify social media and content marketing management, extend the lifespan of content, help brands reach new audiences with sponsored placements, and more. Analyze sharing activity for any piece of content across the social web.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. 9 But the promise of the open web lives on Open, two-way conversation is a force for good where it exists on the web according to Meeker.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. A page within the printed report document triggered the experience for investors.”. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Lockdown letter: humanising business and media

Stephen Waddington

Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Impact on home working the home workspace There’s been a shift to home working in the UK over the last decade as communication and technology has eliminated the barriers between home and office. This week we’ve been thinking about the future of print media. In celebration of the humanising effect that the crisis is having on business and media.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

” It’s true that a PR agency staffer starting out in 2017 will be undertaking research, creating programs, and shaping stories in ways very different from just a few years ago, in large part due to the dominance of digital technology and the blurring of lines between paid, owned, and earned media outcomes that agencies are often charged with generating. Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

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April Tech News Roundup

PR in High Definition

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space.

5 PR truths in the 'age of unicorns'

PR Daily

This too was the storyline when I cracked into technology PR back in 1998. Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. In 1998, many reporters were still on weekly reporting schedules, and companies cared about being featured in print more than online. When the tech industry booms, so too do PR firms that specialize in technology.

Should your C-suite tweet? Maybe!

Stuart Bruce

Oliver Smith, technology, media and telecoms reporter, City AM. That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates. ‘Should the C-suite tweet?’ ’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe!

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. So, if we believe the naysayers, if I read the print newspaper I will: Miss out on “breaking news” By the time the hard copy Star Tribune hits my stoop each morning at 5 a.m., Here’s another millennial slam on print newspapers–no “interactive” content.

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. When they search the web while considering their next purchase, your brand will become a familiar and trustworthy presence to them over time— if your content is useful. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. COVID-19 is accelerating the modernisation of PR practice and skills.