Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

3 arguments for the enduring power of print

PR Daily

With the prominence of personal devices such as smartphones, watches and tablets, all the way to the rise of virtual reality technology, the digitization of our world is here to stay. For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines.

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These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Why the printed press release is all but dead

PR Daily

This shift on the one hand makes media relations more difficult, but on the other, thanks to technology, reaching the end user with our brand’s message is much easier. The danger of ignoring or minimizing new PR technology. PR changes with technology and depends on it. PR seems to be waiting for the death of the paper press release as impatiently as it’s been waiting for the advent of the Mobile Age. Why is the old press release losing importance so quickly?

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These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. Communication at the speed of technology is a very good thing. Communication gloria bell TechnologyGuest Post by Gloria Bell.

How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Media Contact Database Analytics Corporate Communications Earned Media Facebook Influencer Marketing International Licensed Content Media Relations Online News Monitoring Print Radio Technology Television Twitter YouTubeLast week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database.

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How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience. Instead of thinking about sending print and mail as a complicated and manual process, Lob lets anyone send targeted and personalized print messages, like a postcard, the same way they might send emails.

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company.

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How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

For instance, the printing press led to mass production of printed material, which led to the realization of the flaws of human eyesight when reading materials up close. Without printed material, humans did not realize a need for glasses. Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. The post Which sectors will be hot or not in technology PR in 2017?

‘The whole person’: Internal publication tells employee stories

PR Daily

Formerly, the only digital version was a pdf published in addition to the print magazine. One recent story featured the Robert Half technology division director in Houston, who played football for the U.S. Employee Engagement Internal Communications Print PublicationsRobert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Press Releases Analytics Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Online News Monitoring Partnerships Print Radio Television Twitter

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology.

2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Tips for Getting your Tech News Covered in China

Flack's Revenge

Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. PR Public Relations Technology As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. Creative Tech Week… is a crowd sourced festival created to showcase the cutting-edge research, art, media, and community initiatives being generated in the field of creative technology.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. The latest technology for scaling content marketing may be the most promising.

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The Future of Marketing: Sara Castellanos

Shift Communications

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. PR PR Tech Public Relations Reading Files Social Media Technology big data content marketing media publisher viralCross posted on Hack the Feed.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The colors you use on the web are not the same colors you use for print. Technology Public Relations Creative PR Integrated Marketing PR Expanded Social media Tech Testing Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video.

The Art of the Comeback: How These Companies Returned to Prominence

5W PR

In print, Marvel planned some truly shocking storylines. The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes. In business, you may be down, but that doesn’t mean you’re out.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

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Much to Loathe About Programmatic Thinking

Shift Communications

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-Driven PR Marketing Technology Public Relations

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

What are the limitations of this technology? This of course opens up many of the questions we mentioned before, such as: What can this technology be used for? Let's take a closer look at present AI technology and get some answers. Was it ready to go to print?

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

Vote411 offers a similar service to a few other resources on this list, but it really comes in handy with its provision of print-friendly voter guides that you can actually take with you to the polling station. The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6.

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What role should consumers expect to have in the product creation process?

Agility PR Solutions

Additional findings pointed to the importance of customer feedback and adoption of new technologies (e.g., artificial intelligence, predictive analytics or 3D printing) in bridging the gapbetween understanding […]. Despite a healthy consumer appetite for providing feedback, product professionals are still challenged with understanding what their customers want, according to new research from product decision platform MakerSights.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

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The world’s first interactive DJ Album cover

Norton's Notes

I love this and had to share it as it combines my two big loves technology and DJing. The technology behind this is brilliant and really gives you some food for thought on what you can do with paper and cardboard these days. I might have to be using the technology in our next PR stunt. The cover comes complete with two decks, a cross fader and an array of SFX buttons printed directly onto paper using printed electronics and artwork.

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4 tips to navigate the nontraditional media

Axia PR

With today’s ever-changing landscape of technology, the shuttering of brick-and-mortar businesses and media outlets popping up or leaving the industry, many believe that print media is dead and, along with it, public relations. However, PR is far from dead. Media Relations Public Relations Featured

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Interactive marketing made simple

PR Daily

Does that mean printed marketing materials are a thing of the past? A new digital marketing trend enhances boring, old print materials and makes them interactive—and much more appealing to consumers. A combination of traditional print materials combined with digital elements or enhancements such as electronic text, graphics, 3D holograms or sounds. How augmented reality can bring print to life. That will trigger a 3D model to pop up and hover over the printed media.

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

3D printed cupcake anyone? Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. Blog Claire Walker Content Marketing Traditional PR creativity inspiration planning technology PRIn 2007 ‘Silent Discos’ were the next big thing. Really?

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

How to Self-Publish Your Content Cheap and Quick

Cision

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

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“Save it ‘til later” – Slowing down PR for greater success

PR in High Definition

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. No, we will not all be going offline completely and, no, printed media will not be having a complete revival, but marketers do need to change and re-think how they target consumers online. Blog Content Marketing PR tips Technology content marketing oversaturation slow

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