Remove Newspapers Remove Print Remove Technology Remove Web

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Now, I know the print newspaper has its downsides.

Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

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Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Not only has its Op-Ed department not embraced the technology that has existed for years, they apparently are so hung up on the concept of "expert" that they fail to understand that anyone with a blog tendency is, can be, and should assert themselves with their expertise.The old-fashioned Op-Ed is dead with six feet of dirt on top.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar.

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What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself. Understanding the way they’ve evolved their business and media model can provide useful lessons to PR professionals and communicators looking to keep up with changing technology and trends. He explained that these evolutions occur to keep up with changing audience expectations and technology.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue.

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Technology has changed communication behaviors, too.

Journalism and News Trends for PR Pros

Cision

Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

How The Washington Post Shifted Gears

Cision

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Moderated by Cision’s Stacey Miller , the panelists explored how one of the nation’s leading daily newspapers determines which stories to run, what it’s doing to make waves in the digital sphere and how social and the Internet transformed the “typical” work day.

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Many of those images show up in magazines, newspapers and blogs, she says. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories. “We’re

Digital journalism is alive but is digital PR?

Norton's Notes

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Digital Journalism is the future and sadly the regional newspapers are still trying to make this profitable without losing their readership too quickly.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Anyone working with any technology these days (even scissors) saw this coming. Let''s all learn from print''s fall from grace.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book.