JCPenney revives its print catalog
JANUARY 22, 2015
You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years. Why, when every retailer is focused on Web sales, is JCPenney going back to print? Is reviving a print document of stuff for sale a smart move on the chain''s part It’s showing signs of life once again.