JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years. Why, when every retailer is focused on Web sales, is JCPenney going back to print? Is reviving a print document of stuff for sale a smart move on the chain''s part It’s showing signs of life once again.

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Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. Rise of internet driven web media As traditional media has fragmented, individuals and organisations have created their own media on almost every form of social network.

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. AR + VR + 360 = Immersive Marketing If the web today is flat, but it won’t stay that way for long; how could we prepare for a holographic web as marketers? However: As marketers, we’re still struggling with how to conquer the flat web.

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In-House Graphic Designer (Print & Web) - Menomonee Fls, WI

Flack Me

Company: McDermott Cue Location: Menomonee Fls, Wisconsin Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

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Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

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"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. The Online Media from RealWire on Vimeo. New rules for new tools. Google''s ability to catalog and cache the interwebs means online clips gain value over time.

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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case. Clients in many fun sizes, industries, and locations reach her through the Web. Writing What They Don’t Want To Read: Bad News In Print.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0 Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print.

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2016 PRTech Awards Recap


For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […]. Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. But generating persuasive web content gradually—and at times immediately—makes your page pop. […].

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Craigslist Fights Back Against Allegations of ?Hurting? the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

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Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder. Like the rest of America, it remembers only the last thing out of Anderson Cooper’s mouth—and because of this disorder, everything else is a giant yawn. The point is this: When something comes along in the media that relates to what you do or what you’re about as a company, don’t sit around.

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Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” bad clients insolent people Laermer rant print media trendspotting Web promotion I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what?

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. Marketing PR Social Media dynamic webby Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Some 17% of Americans listen to podcasts monthly according to Statista. There’s several other important points about podcast listeners.

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Celebrating & Sustaining the History of African-American Media


As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or digital — a cornerstone of their communications strategy. And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B.

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Why: “Yes, there [are] still print and broadcast media. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C. This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too).

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets.

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. To its credit, Web Summit’s organizers offered a separate “Content Stage” on which the media industry’s movers & shakers prognosticated on the disruptive forces rocking their world.

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

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Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity. Guest Posts Marketing 99 designs crowdsourcing kirsten wright mycroburst web designGuest post by Kirsten Wright. [Ed: Ed: Kirsten Wright had a strong reaction to my recent post on MycroBurst.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Broadsheet titles have also suffered significant year on year declines in print but are pinning their hopes on new online revenue.

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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

Bad News About Ink: an open letter to clients

Bad Pitch Blog

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. Embrace the Web!

Skills for PR pros to learn during social distancing

PR Daily

Web development. Never rely on the web team to build landing pages again! Just like shooting videos, professional-grade software isn’t necessary for creating impressive graphics for digital or printed channels. Take some time to develop your skillset during your downtime, all from the comfort of your own home. The last two weeks of coronavirus fallout have affected every aspect of the life as we know it.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. Recall the fine print that Carr mentioned in his piece.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it.

NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here. Newspapers seem to finally be getting a handle on how to effectively publish on the Web; PR pros may want to adjust accordingly Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories.

Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It has pivoted to record stories about the crisis and provide web services. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture.

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8 essentials for landing your client a TV segment

PR Daily

Recognize that broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow up with a quick broadcast segment pitch.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing. Cross posted on Hack the Feed.

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7 proofreading steps every writer should follow

PR Daily

Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines. When proofing print documents, use another piece of paper or a ruler to cover the text following the line you are proofreading, shifting the paper down as you go along.

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Using Twitter for PR events

PR Conversations

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Classic PR Conversations PR Techster Audience Blogs Comment events Journalists Public Relations Social media twitter Web 2.0How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team ( Judy Gombita , Markus Pirchner and Heather Yaxley ).

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” In the PR world, connections are crucial.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Lockdown letter: humanising business and media

Stephen Waddington

Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This week we’ve been thinking about the future of print media. In celebration of the humanising effect that the crisis is having on business and media.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Yet Indian-language content on the web is limited. 7 percent who rated print media as important and 54. The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies.

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9 tips for better proofreading

PR Daily

On the Web, these errors can be corrected easily enough, but in print, that’s another story. Print a copy and check the work, ideally using strong, natural lighting. Proofreading can be tough. It can seem like no matter how much you read and re-read your content, errors still get through. Next time you are tasked with proofreading a project, consider the following tips: 1. Avoid getting bored. Though proofing requires extreme focus and concentration, it can be boring.

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