JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

Print 152

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

Web 78

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.

Web 73

In-House Graphic Designer (Print & Web) - Menomonee Fls, WI

Flack Me

Company: McDermott Cue Location: Menomonee Fls, Wisconsin Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Print 50

Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

Print 37

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 131

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor.

Print 58

Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case. Clients in many fun sizes, industries, and locations reach her through the Web.

Print 83

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0 Drew Neisser, Founder & CEO of Renegade.

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print.

Web 37

2016 PRTech Awards Recap

Onclusive

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 284

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

Web 109

Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder.

Radio 52

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?”

Print 52

Craigslist Fights Back Against Allegations of ?Hurting? the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. Marketing PR Social Media dynamic webby Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years.

Radio 106

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Why: “Yes, there [are] still print and broadcast media. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C.

Celebrating & Sustaining the History of African-American Media

PRSay

As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or digital — a cornerstone of their communications strategy. And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B.

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated. There are no easy answers.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format.

Tools 232

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets.

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity. Guest post by Kirsten Wright. [Ed:

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 137

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

Web 116

Skills for PR pros to learn during social distancing

PR Daily

Web development. Never rely on the web team to build landing pages again! Just like shooting videos, professional-grade software isn’t necessary for creating impressive graphics for digital or printed channels.

Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It has pivoted to record stories about the crisis and provide web services.

Brand 163

Bad News About Ink: an open letter to clients

Bad Pitch Blog

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web!

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Recall the fine print that Carr mentioned in his piece.

8 essentials for landing your client a TV segment

PR Daily

Recognize that broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets.

NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here.

7 proofreading steps every writer should follow

PR Daily

Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines.

Print 124

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. Cross posted on Hack the Feed.

Viral 170

Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web.

Radio 107

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more. Measurement in PR often stops at counting clips and audience figures.

9 tips for better proofreading

PR Daily

On the Web, these errors can be corrected easily enough, but in print, that’s another story. Print a copy and check the work, ideally using strong, natural lighting. Proofreading can be tough.

Print 171

These were the top technology publishers in 2020

NewsWhip

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. .

These were the top technology publishers in 2020

NewsWhip

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. .

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. Mary Meeker’s Internet Trends 2019 report is a monster.

Report 109

9 offline marketing tactics that still work

PR Daily

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment: 1. It’s easy to forget a face or a website, but printed information on a business card endures.

Radio 149