JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

Print 152

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

Web 78

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.

Web 146

The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.

Web 75

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 131

In-House Graphic Designer (Print & Web) - Menomonee Fls, WI

Flack Me

Company: McDermott Cue Location: Menomonee Fls, Wisconsin Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Print 50

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor.

Print 58

Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case. Clients in many fun sizes, industries, and locations reach her through the Web.

Print 84

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0 Drew Neisser, Founder & CEO of Renegade.

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print.

Web 37

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

2016 PRTech Awards Recap

Onclusive

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 303

Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder.

Radio 52

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?”

Print 52

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

But some ads still get shared all over the web’isphere because they said or showed something unique. Know a PR, marketing or sales leader with compelling ideas fit for print? PR blended media dynamic web Off Script

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. Marketing PR Social Media dynamic webby Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years.

Radio 109

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Creative web content is all the rage in the marketing world. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. To check a photo before uploading to the web, right-click on the photo and choose “Properties.”. *

Celebrating & Sustaining the History of African-American Media

PRSay

As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or digital — a cornerstone of their communications strategy. And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B.

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Why: “Yes, there [are] still print and broadcast media. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 156

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format.

Tools 253

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity. Guest post by Kirsten Wright. [Ed:

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

Web 123

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Bad News About Ink: an open letter to clients

Bad Pitch Blog

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web!

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Recall the fine print that Carr mentioned in his piece.

NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here.

Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web.

Radio 125

7 proofreading steps every writer should follow

PR Daily

Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines.

Print 124

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. Cross posted on Hack the Feed.

Viral 170

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. Mary Meeker’s Internet Trends 2019 report is a monster.

Report 129

The ultimate list of blog post ideas

PR Daily

The way we consume information on the Web is phenomenally different than in print—that’s certainly no secret. What if I told you that you never have to face writers block again?

The elements of a good headline

PR Daily

As a budding young web editor at the Chicago Sun-Times , one of my colleagues and I would compete to see who could get his clever headline printed in the paper version. Clickbait is ruining the art of headline writing.

Print 171

Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

B2C 106

9 offline marketing tactics that still work

PR Daily

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment: 1. It’s easy to forget a face or a website, but printed information on a business card endures.

Radio 162

9 tips for better proofreading

PR Daily

On the Web, these errors can be corrected easily enough, but in print, that’s another story. Print a copy and check the work, ideally using strong, natural lighting. Proofreading can be tough.

Print 171

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage. Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data.