Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web.

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How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies?

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. However: As marketers, we’re still struggling with how to conquer the flat web.

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Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms.

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

Web 2.0 It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. 1) Web 2.0 The “Twilight of web 2.0” 2) Web 2.0 3) Web 2.0 Web 2.0

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Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block FTC Interactive Advertising Bureau Technology

Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe. It is a fast growing trend – ad blocking grew globally by 41% last year.

Understanding the market for social media and web listening tools

Stephen Waddington

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. for web content, LexisNexis or Factiva for news, and TVEyes for broadcast television.

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Infographic: 10 web design errors for PR pros to eliminate

PR Daily

That means your web presence must be robust and competitive. As PR pros grapple with industry changes spurred by new technology, they might be inclined to focus on content creation and social media. A usable and intuitive website is essential for any business.

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What Responsive Web Design Means for You and Your Content

Beyond PR

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in.

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5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

Welcome to the Self-correcting Media Maelstrom

Flack's Revenge

Current Affairs In the News Public Relations Social Media Technology Web 2.0 If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress.

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Why your company needs inbound marketing web design

Axia PR

If your web design company has never heard of inbound marketing, it might be time to find a new one. Although the primary purpose of an inbound marketing website is to nurture leads, it also uses technology to maintain a digital presence on the web and strategies that encourage potential customers by creating content they prefer to use.

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Best 10 Web Design Trends of 2016

Flack Me

” The world of web design is no exception, as a practice human-computer interaction continues to evolve and as bandwidth and technology expand, web design is now more editorial Category: Flack Me Summary: Design is constantly changing, succinctly captured in Heidi Klum’s Project Runway catchphrase: “One day you’re in, and the next day you’re out.”

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The Internet Killed these 4 Words for Me

Flack's Revenge

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). Current Affairs Influencer marketing Marketing PR Tech Technology Internet news PR social media

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Consumers expect a brand to be seen as a technology leader – image is a PR issue. Mobile Web. And don’t forget about the content being consumed on the mobile web.

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Ted Underwood on Topic Modeling and PR

Flack's Revenge

I had wanted to learn about technologies and research that can help understand online content, and answer questions like “what topics are being shared, discussed and trending?” Interviews PR Tech Public Relations Uncategorized Web/Tech text mining unstructured data

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print.

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Europe’s Biggest Tech Conference

Flatiron Communications

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. It’s also two minutes from the Rossio metro stop, which is a 20-minute ride on the Blue and Red lines to th Web Summit.

Use these 9 Tips to Become a Leader in Digital

PR Expanded

Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. Technology Public Relations Social media Digital Career Advancement Digital Communication Digital Leader PR Tips Public Relations Trends

How to Social in 2019: Experts Share their Views

Flack's Revenge

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicity

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Web Designer News. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Events NY Tech Tech Technology enterprise technology influencer marketing tech PR UXI enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. In the News Public Relations Social Media Tech Tech PR Technology Definers disinformation Facebook FUD

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. PR earned media PR tech PR tech briefing PR vendors tech Technology

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

Why It’s Hard to Measure PR in the First Place

Onclusive

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond. ” Increasingly the technology platforms (the social networks and search engines) are the computers.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

The Home of Guinness Gets Geeky

Flatiron Communications

Some 40,000 tech geeks descended upon Dublin this week to attend, speak at, report on, sell and/or demo their wares at one of the biggest and most condensed web events in a sea of such events globally. Web Summit Entry at Royal Dublin Society.

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Content corporate communications public relations Research blogging Global Web Index GWI Blogging is dead, long live blogging.

How to Research Industry Trends Hassle-Free

Shift Communications

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Blogging Content Marketing Data Data-Driven PR Earned Media Inbound PR Marketing Technology Media Pitching Public Relations Research SEO Social Media

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

The field of cybersecurity technology is a different animal, however. They see what’s happening on the dark web. In the News Tech PR Technology cybersecurity ethics journalism newsjacking PRTech PR is usually not about life or death issues.

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