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Pitching the press: the complete guide

Prezly

This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Social media press releases live online rather than inside a pitch email. Many journalists read pitches on the go, so make sure your press release looks as good on a mobile screen as it does on a monitor.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. c) What makes a great pitch?

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) How does a long line of pitches following the same formula get you a good pitch seal of approval? Before we post her pitch, we asked Jennifer a few questions. Give us Retrevo’s elevator pitch.

6 ways to get press coverage for your startup

PR Daily

Ask this fundamental question before making any pitches. It could be an amazing new piece of technology that makes you think, “Wow, humans are pretty cool,” an inspiring story about a “mum entrepreneur” or an idea so ridiculous it worked. VentureBeat writes mostly about funding rounds, so it might not be worthwhile to pitch them your product’s beta launch. If you’re pitching someone, make sure you know what he or she writes.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. That’s where I got my start, and most of the decision-makers still rely on print as their primary source of news, followed very closely by Web and social media channels. Many of our clients still prefer print over online, and most will always consider it a bigger “win” to land that print placement.

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Announcing Cision Social Edition and Cision PR Edition!

Cision

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Cision Social Edition , built on the Viralheat technology stack, is designed to simplify social media and content marketing management, extend the lifespan of content, help brands reach new audiences with sponsored placements, and more. Analyze sharing activity for any piece of content across the social web.

Journalism and News Trends for PR Pros

Cision

Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

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How The Washington Post Shifted Gears

Cision

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web. Find a way to work that into your pitch.”. Ann also discussed how technology has changed how The Washington Post publishes its stories.

Media relations is thriving

Stephen Waddington

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

6 factors to consider before hiring a PR agency

PR Daily

Yes, a good majority of PR firms will still pitch themselves to you as a media relations house. They’ll call themselves a PR firm, but all they’ll do for you is pitch stories on your behalf. Seeing your name in print is great for your ego, but it does not make the cash register ring. Technology has completely changed the way PR pros do their jobs. Make sure your PR firm has experience with crises on the Web. PR no longer is just about getting your name in print.

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

How to Create a Media Kit

5W PR

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

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24 great B2B and B2C brand journalism sites

PR Daily

another early advocate, defines brand journalism as the creation of web content—videos, blog posts, photos, charts, graphs, essays, e-books, white papers—that deliver value to the marketplace and position organizations as worthy of doing business with. Brand journalism is not a product pitch,” he says. “It Cisco Systems , the networking hardware company, covers everything from innovative technology hitting the theater stage to IT that skills offer opportunities for Jordanian women.

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7 insights PR pros should glean from editors

PR Daily

However, the game isn’t over until we see our words in print—and before we cross the finishing line, we have to get past the gatekeepers. Related: Pitch Perfect: 4 Steps to Capture the Media's Attention. What's important is to consider their perspective: Editors at leading publications receive hundreds of article pitches each day, and it's their job to choose content which adds value to their specific readership. Timing is important when you're pitching any sort of content.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind. Second, only pitch good stories.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

As it is on the web, our paths have crisscrossed occasionally over the years. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Know a PR, marketing or sales leader with compelling ideas fit for print? Freelance journalism is harder today than it was years ago.

Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. In the example above, on the NY Times web site, you can switch views and look at specific points in time. Vice President, Marketing Technology.

Social media press release examples

Prezly

Social media press releases live online rather than inside a pitch email. Many journalists read pitches on the go, so make sure your press release looks as good on a mobile screen as it does on a monitor. They’ll make your press release look more professional online, and they look great in print, too. For pitch emails, include an image preview that downloads fast. This idea has radically changed the way professionals approach web design.

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Send More Multimedia in PR Pitches. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories. “We’re

Celeste Dufault is Outed in 10 Words or Less

Bad Pitch Blog

Celeste’s pitch is so bad, she managed to get outed using only 10 words. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable. So to fully define why this pitch sucks, let’s start with the obvious. Instructions are not a pitch: “Could you run this in your publication” whether it’s a question or a request, it comes off presumptive at best. Call it what you will, but it is most certainly not a pitch.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Anyone working with any technology these days (even scissors) saw this coming. spending all day pitching old media, you are soon going to be stuck with very little to do.

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right.