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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format. I suggest you start by scraping the web.

Tools 203
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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. The team honed the content mix for each to improve engagement. Performance on social often varies by platform.

Viral 120
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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Forget all that.

Web 28
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. From print to digital. Technology doesn’t sleep.