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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150
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Implementing a comprehensive content distribution plan

Onclusive

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand.

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Critical Mention 2021 Recap

Critical Mention

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time!

Radio 116
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded.

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Lockdown letter: humanising business and media

Stephen Waddington

We’ve accepted a significant reduction in production quality in mainstream radio and television. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This week we’ve been thinking about the future of print media. Zoom allows you to insert your own image.

Media 83
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81