article thumbnail

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Should Businesses Engage With Influencers?

article thumbnail

Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Barry Moltz gets small businesses unstuck.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Build your business in the right direction AND. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Digital Marketing Storytelling Speaker. What if you could effortlessly.

article thumbnail

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” If a customer makes a purchase, consider presenting the program after the sale to incentivize future purchases. Check your business’s local search results to make sure the information is complete and up-to-date. It’s where the money is, too.

article thumbnail

A Guide to Growing Your Small Business on Social Media

PR 20/20

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

article thumbnail

How to Survive this Crisis

The Proactive Report

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your customers and followers as you can. If you have skills other businesses could use, make them available online.

Crisis 225
article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade stories are foundational.

B2B 319