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5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

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New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

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Why it’s important to secure coverage for your product

Prohibition

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. To find out more about how PR can positively impact your business, product or company goals, get in touch.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. With video, you can peel away the shiny presentation and just be a human talking to another human. People prefer video to other forms of content. Video makes it easier to connect with your audience. SEO Benefits.

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