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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Should Businesses Engage With Influencers?

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

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News Release vs. Press Release: What Are the Differences?

PR Fuel

You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release. The Importance of PR to Small Businesses.

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4 Steps to Running a Fabulous Influencer Campaign

Solo PR Pro

Your small business client did not think your recent influencer activity was worth it. You’ve been asked by your client to vet an influencer who has presented a media kit and pricing sheet that you think is way out of line with your client’s budget. It’s no wonder practitioners believe influencer campaigns are tricky.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
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Behind the Headlines With Sonja Warner

Cision

After, heads of communications from the regional offices are invited to the presentation. This might include translation of the slogan and main messages; adaptation of the strategy, including marketing plans, visuals and budgets; and local presentations to management, personnel, vendors, authorities, etc. .

Corporate 159
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4 Small Steps that Pack a Big PR Punch

Beyond PR

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.