Onclusive

JANUARY 5, 2021

Only then can you promote the right media across social and other platforms in order to better reach your audience. The stakes are high when it comes to media monitoring, and a robust solution will ensure you account for all relevant content. Then, you can further evaluate the true impact of these articles on reader engagement.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Solo PR Pro

DECEMBER 20, 2022

My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency.

Resources 77

Resources Energy Small Business Corporate 77

ReimaginePR

MARCH 30, 2020

To make an account, you’ll need an activation key that is offered by your own personal school. In case you have any questions concerning your accounts, such as pass codes, speak to the ParentVUE Building Coordinator at your kid’s school. To reactivate your account call your son’s or daughter’s college.

Writing 120

Writing Education Course Community 120

PRSay

OCTOBER 6, 2021

As for his definition of a global brand strategist: “I overthink things for a long time to help simplify them for others,” and “my process is to talk to as many humans as possible and make sure that I am their voice in the room. “Try to find the most concise way to express a big idea in a sticky way,” Parajon said.

Agency 164

Agency Creativity Brand Branding 164

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. — apparently plenty of people in one of the world’s largest accounting firms, but why?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Taking this approach, in my experience, is neither practical nor ideal. 3- Responsible vs. Accountable. Image: Brandon Bourdages | Shutterstock.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Deirdre Breakenridge

SEPTEMBER 25, 2017

Inspired after visiting Recess Labs, I made the decision to embark on my own structured sabbatical while living in Europe. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. When I returned to full-time work, would employers be ok with my time off?

Writing 171

Writing Journalism Travel Meeting 171

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Which messages and content are you crafting for specific media and influencers to take into account the right style and format for them? Ask these questions to create your messaging: What’s the right angle? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Doctor Spin

APRIL 2, 2023

Scientists Engineer Human Cells to Have the Camouflage Ability of Squids AI is going to be like: “Hold my beer.” Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. The Internet Wants Packing Videos Pay to watch someone pack your order?

Viral 52

Viral Media Engineering Video 52

Deirdre Breakenridge

MAY 14, 2018

A lot of people in different countries use the Internet in order to look at different places in the world. She was using fashion in order to harmonize the culture and the picturesque scenery and represent the main concept of the country. You have to get through some unpleasant emotions in order to get as much positive as possible.

Study 164

Study Internal International How To 164

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. You need to account for many potential gray zones, and this is the group responsible for assessing them. Whom should you include within your crisis management governance?

Resources 180

Resources Crisis Management Crisis Government 180

Prohibition

OCTOBER 3, 2022

Just slightly over 12 months, so I’ve celebrated my one-year anniversary here. I started as an Account Director having worked as Head of PR and Content at another agency. And Tik Tok is perfect for watching cat videos, but I do tend to lose an hour of my time every time I open it. Coffee, my cats and my family.

Meeting 62

Meeting B2B Customer Service Instagram 62

Melissa Agnes

SEPTEMBER 28, 2014

My favorite people are those self-educators who soak in knowledge and learn from anything and anyone they can, and that’s one of the things I really like about Thanh Nguyen, Fire Captain with the Garden Grove Fire Department in California. Two years ago, Thanh was asked to head Garden Grove Fire Department’s social media accounts.

Social Media 220

Social Media Crisis Communications Media 220

Solo PR Pro

APRIL 6, 2021

I've been operating as a solo for more than five years now, and have always struggled with tracking my time spent on various accounts. But also, for those retainer clients, where I have not been charging enough for my work, I haven't been able to show the backup I should in order to ask for a fee increase.

Tools 89

Tools Google LinkedIn Leadership 89

Cision

MAY 10, 2017

Note that Jetpack will require a wordpress.com account and that you will immediately want to look at the default Jetpack settings and make sure it’s not doing something you don’t want it to (I turned off everything except for spell-checking, which is the integration of the After the Deadline plugin). How True is Google Docs to HTML?

Google 225

Google How To Enterprise Tools 225

Cision

MARCH 31, 2017

If you’re in an agency, leads are just new business and customer service is your account team.). There were three sessions at SMMW that fought to change my mind. This is where my journey to enlightenment started. Early on, Joey said something that got my attention. Cision (@Cision) March 24, 2017.

Customer Service 280

Customer Service Social Media Marketing Media 280

PRSay

SEPTEMBER 7, 2021

As a blogger, author and podcaster, I often get asked why I don’t monetize my social media platforms. Before my podcast session with Matt discussing the issues surrounding military influencers, I brought together a handful of military friends with large social media followings and asked them what they thought.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Solo PR Pro

FEBRUARY 9, 2021

Put your PR house in order. How about your social media accounts? It’s hard to find time to keep your files and equipment in order when you’re busy with clients. I spent a lot of time in 2020 working with experts who could help me up my game. It all served to get my mind clear and to help me prepare for a great 2021.

Course 110

Course Exercises LinkedIn Groups 110

Melissa Agnes

MAY 4, 2018

One of my Crisis Ready Rules, taken from my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , is: One poor statement (or tweet) can undermine an entire crisis management strategy. My mistake. Order copies for you and your team on amazon , or contact info@mascotbooks.com for special bulk pricing!

Crisis Management 100

Crisis Management Crisis Twitter Video 100

PR 20/20

NOVEMBER 1, 2022

While CMS Hub is part of HubSpot, you do not need to transfer your website to HubSpot in order to use the platform. Each channel can also have multiple accounts—like your personal LinkedIn profile and company page—connected at once. From there, teams can schedule social shares and monitor account performance.

System 62

System Data Tools Enterprise 62

Karen Freberg

JANUARY 9, 2023

While working on prepping for my classes (including teaching social media for the 12th year AND tenth officially at UofL), and working on the second term as Director of The Bird’s Nest. I realized I had not done a recap of some of the lessons and takeaways from the first six months of my new position. Well, we got to remedy that!

Agency 75

Agency Social Media Community Course 75

Solo PR Pro

JULY 5, 2022

I’ve been an early riser since my days as an NCAA gymnast at UC Berkeley – out of bed daily by 5:30 a.m. in order to make early morning workouts and then 8 a.m. After a brisk walk, I spend the first hour of my workday at 6 a.m. I use Monday morning, or sometimes Sunday evening if things are especially busy, to plan out my week.

Meeting 98

Meeting Writing Pitching Case Study 98

The Hoffman Agency

JANUARY 12, 2023

Georgie Leigh, Associate Director, Europe: “I split my wellbeing allowance across both the mundane and the magical (literally). Contact lenses can be expensive, so I put a good chunk of my allowance towards those. I splashed out the rest of my allowance on tickets to see The Cursed Child, alongside my husband and a friend of ours.

Agency 36

Agency Blogging Company Brand 36

Cision

JANUARY 27, 2016

Kevin Moogan, account manager at Vested, believes in the importance of integrated communication to achieve business goals. I work as an Account Manager on the team, supporting clients from all different aspects of the financial space, including Citadel and the Carbon Trade Exchange. I’m at my best when… I’m talking to people.

Financial 120

Financial Trends Data Industry 120

The Resolution Blog

JULY 20, 2017

In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. In order to do this we would like to view the referral traffic and any goals met from our PR coverage. Please add the following email address to the XX Google analytics account. Or don’t know how to.

Analytics 136

Analytics Google SEO Data 136

Sword and the Script

DECEMBER 19, 2023

At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me. Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles. I also link to the underlying source.

B2B 106

B2B Survey Pitching Software 106

Practical Law Construction

AUGUST 3, 2022

Where amendments are made to pleadings following completion of the disclosure in accordance with a Disclosure Review Document (DRD), parties need to be alive to whether an amendment to the DRD and any further court order are required. Paragraph 3.1(2) Paragraph 3.1(2) Paragraphs 3.1 of PD 57AC provide as follows: “3.1 2) did not apply.

Course 95

Course Examples Insurance Insurance 95

Polaris

DECEMBER 13, 2014

Allan, an accountant at a small manufacturing business. My goal was to provide insight into the benefits of buyer personas and to outline the steps required to create them. Do I keep trying to collect my money or take my customer to small claims court? Top 10 tips to collect outstanding accounts from difficult customers.

Small Business 162

Small Business Marketing eBook Comparison 162

Melissa Agnes

FEBRUARY 1, 2018

In the midst of their emotion, people realized that they have that same product in their kitchen – your product – and, oh my goodness, what if it burned down their home and killed their family! Before this incident occurred, Crock-Pot had flown so far under the radar that they did not even have a Twitter account.

Crisis 177

Crisis Crisis Management Viral Twitter 177

Practical Law Construction

DECEMBER 17, 2021

My thanks to Len Bunton for bringing this judgment to my attention. The judgment sets out the relevant extracts from clause 1.9 , which deals with the effect of the Final Certificate (and which are too long to recite here, otherwise I’ll certainly have failed in my endeavour to keep this short before I have even started!).

Construction 102

Construction Blogging Report 102

Communications Conversations

APRIL 23, 2019

As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. And, I began to see that my advice kinda flew in the fact of many of those tips. For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.”

Social Media 98

Social Media Brand Branding LinkedIn 98

The Hoffman Agency

JULY 13, 2022

By Wynne Beyersdorfer, Account Coordinator. I would create characters and send them on adventures across the world (usually to exotic places that only existed in my 5-year-old head!). As I got older, I found that writing was a great outlet for my thoughts and feelings. However, at Hoffman, the transition has been seamless.

Storytelling 36

Storytelling Writing Agency B2B 36

Practical Law Construction

NOVEMBER 24, 2021

I’m partial to the occasional flutter, and I would bet my hat that the facts of this case are so unique that it’s unlikely to be referred to a great deal in the future, let alone be one of the great adjudication reference cases such as Carillion v Davenport. This time, the court order said that. What does all this mean?

Construction 105

Construction Exercises Examples Blogging 105

The Hoffman Agency

NOVEMBER 30, 2021

By Kendra Young, Account Coordinator. “Is Is there some reason that my coffee isn’t here? I know for me, my mind instantly filled with images of Meryl Streep in her iconic role as Miranda Priestly as she sternly communicated (ordered) those around her to go fetch lunch and coffee, take notes in meetings, and pretty much nothing else.

Internal 36

Internal International Meeting Pitching 36

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are you most excited for in your new role as account supervisor at 3rd Coast Public Relations? But how do you know what will resonate?

Leadership 120

Leadership Local Pitching Social Media 120

Deirdre Breakenridge

MAY 14, 2015

I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. They do us a disservice as professional communicators, in my opinion. In no particular order, here are a few of them: We Know Your Business. that I’d like to chuck out the window.

Industry 150

Industry B2B Corporate Agency 150