Solo PR Pro

MARCH 14, 2023

So, you’ve decided to start your own solo PR business. Today's post simplifies those starter tasks with five key things that can help you get out of the starting blocks and on the track to running your own solo PR business. Start Your Solo PR Business with 5 Tools Public relations professionals know the value of planning.

Tools 52

Tools Banking LinkedIn Meeting 52

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. What’s more, that fierce fan base came in handy when negative PR bubbled up after LaCroix was accused of misleading labeling information. Be entertaining. Just look at Merriam Webster.

Brand 249

Brand Branding Insurance Insurance 249

Sword and the Script

AUGUST 15, 2023

I don’t think it holds up anymore and studies, while not definitive, increasingly support that viewpoint. I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. Here are some useful links: about , services and contact. If they name a price, they’ll never get to show the software.

B2B 116

B2B Study Survey Software 116

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

Tools 89

Tools Google LinkedIn Leadership 89

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! We don’t engage in political PR.

Corporate 59

Corporate Advertising Advertising Government 59

Presspage

AUGUST 10, 2018

Poorly executed rebrands have the potential to alienate loyal customers and members – just look at the stir caused by IHOP’s (fake, as it turns out) name change to IHOB. This would be tricky for the PR team – the name NJPA had built up a certain level of social and institutional credit over the years.

Brand 74

Brand Branding Government Training 74

Ethical Voices

FEBRUARY 26, 2024

It was definitely something that no one ever wants to go through, and it definitely is a career mark for me. When somebody gives you an order you do not agree with, what’s your recommendation to other PR folks in that situation? To put it all in perspective, I need to back up and give you the history of that weekend.

Ethics 91

Ethics Healthcare Government Energy 91

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So So when the PR person delivers results, his/her success is seen as worthless. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Definitely, yes. Definitely not. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Cision

DECEMBER 15, 2016

Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media. Steve: We use PR Newswire as our primary distribution vehicle, and leverage the US 1 Wire Service. That said, we do send directly to some targeted media members based on the topic/issue focus for the release.

Measurement 120

Measurement B2C Construction Analysis 120

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency A: A boutique creative and digital shop that dabbled in PR. My new POC was now a very green digital content creator, not an account service person. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Critical Mention

AUGUST 26, 2018

As PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. My day-to-day varies a lot and I like that, but I focus constantly on enabling other members to do their volunteering to the utmost.

Interviews 79

Interviews Ethics Conference Leadership 79

Cision

JANUARY 2, 2018

Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

SEPTEMBER 18, 2020

It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level. I'm pleased that there is a PR apprenticeship. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Shift Communications

NOVEMBER 13, 2014

A lot of effort goes into launching a product or service. There isn’t a one-size-fits-all definition. It’s a great place to start and presents an easy forum to be engaged in relevant conversations that are happening in your space with users, influencers and members of the media. It takes hours of planning to get it right.

How To 117

How To eBook Leadership Social Media 117

Burrelles Fresh Ideas

MAY 9, 2023

Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR. Integrated PR measurement Communications and PR professionals must show their work’s effect on the business objective—not just output metrics (aka vanity metrics ). But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 62

Crisis Instagram Social Media Facebook 62

Ethical Voices

JULY 31, 2023

The issues we faced a few years ago, and definitely very different from what we’re doing now. I would’ve wanted to be part of the program and get this special item at this special prize, but the client specifically wanted to enroll community members with low income, because of this whole equity approach. It sounded lovely.

Ethics 72

Ethics Communications Community Education 72

Critical Mention

JUNE 24, 2018

So, as a PR pro, how do you even begin to combat this phenomenon? The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. Currently, people seem to deeply distrust the press, including PR pros. Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Communications Conversations

MAY 30, 2018

Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year. It doesn’t pay as well as other fields–I usually don’t see PR/comms/social in the top-paying jobs posts.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

DECEMBER 21, 2016

Impressions, broadly defined, are any interaction with a piece of content and an audience member. With such a broad definition, do impressions count for anything? Impressions bridge the gap between the world and the total addressable audience that you have and the rest of your PR and marketing funnel. Engagement. Christopher S.

Media 60

Media Measurement Advertising Advertising 60

Konnect Agency

DECEMBER 2, 2019

Have a friend or family member who is absolutely obsessed with their pet? But, my $5-bill-wallet definitely poses a risk, hence why for Christmas I am asking for a Slim Minimalist Front Pocket RFID Blocking Leather Wallet. This subscription-based service offers a selection of five new hardcover books each month to its members.

Travel 78

Travel Agency Print Social Media 78

PRSay

AUGUST 11, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Survey 113

Survey Writing Crisis Communications Community 113

Stuart Bruce

MARCH 16, 2015

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member.

Publicity 60

Publicity Ethics Insurance Insurance 60

Deirdre Breakenridge

OCTOBER 20, 2015

To me, the ever-changing PR landscape is like a rabbit, while we are all like turtles crawling along to catch up. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. As such there isn’t a single agreed definition of AI but being able to interact with human created artefacts such as text and images is certainly at the core of it.

Analysis 78

Analysis Marketing Engineering Data 78

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. We constantly ask ourselves, “Does this help the PR industry move forward?”

Sports 245

Sports Agency Industry Creativity 245

Shift Communications

MARCH 8, 2016

In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Critical and Creative Thinking.

Skype 60

Skype Creativity Education Construction 60

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. PR professionals have adapted to the usage of social media platforms to enhance the reach of the organisations they represent. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JUNE 18, 2016

From parenting help to choosing what products and services to buy, dads rely on social networks as a central part of the buyer journey.”. Need Help with PR, Content or Social Media? Need Help with PR, Content or Social Media? 7 PR, Content Marketing and. Social Media Services that Deliver Results . BruceSallan.

Infographics 60

Infographics Social Media Media Survey 60

Solo PR Pro

JANUARY 5, 2016

Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. 2015 Solo PR Pro Compensation Survey Insights Report. To study these questions and more, Solo PR Pro conducted our first-ever survey of self-employed consultants in communications-related fields.

Infographics 40

Infographics eBook Survey Resources 40

Bianchi Biz Blog

SEPTEMBER 30, 2021

6,517 media members from 79 countries. In 2020, many exhibitors from around the world displayed and demonstrated their latest component, software, sensor and service innovations which are enabling connected cars, autonomous driving, automated driving (ADAS) systems, electric vehicles, shared mobility and smart urban vehicles.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. Good evening, welcome.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 3, 2016

For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Definitions of PR often count words like credibility, reputation and third-party validation.

Marketing 60

Marketing B2B Content Marketing Training 60

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. Internally, people will look to the PR people to gauge the true level of a particular crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Sports 120

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. How to handle PR with asylum seekers. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50