NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Critical Mention.

Software 156

Software Tools Print Technology 156

PR Fuel

NOVEMBER 11, 2021

Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. You can, of course, write and issue a business press release yourself.

Advertising 104

Advertising Advertising Writing Product Launch 104

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The answer is – yes!

Media 89

Media eBook Survey Travel 89

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120

Media Television Video Print 120

Maxim Behar

JULY 5, 2023

To be able to present the cuisine and through it tell interesting things about Seychelles, I have been working for Seychelles for 20 years. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing.

Radio 52

Radio Hotels Course Social Media 52

PRSay

MARCH 19, 2020

or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Is there anything controversial there?

Interviews 210

Interviews Video Meeting Skype 210

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Cision

SEPTEMBER 13, 2017

Look at your competitors and assess how they present themselves. Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. What is your mission?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. This suggests that news may not always be a primary destination but will often be found through links from social media or email.”.

Comparison 120

Comparison Television Print Social Media 120

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. You should also utilize technology.

Community 91

Community How To Marketing Data 91

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. We want to present people with the best information.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. When I was brought up in journalism, you would do your best to tell both sides and not necessarily present any kind of bias. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Journalistics

SEPTEMBER 13, 2021

For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage. Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Try our services.

Survey 96

Survey Industry Leadership Study 96

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral 120

Viral Data Web Trends 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. Crossing over from broadcast media to PR. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. Even the media send them our way.

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Nobody watches the media like the media.

Media Relations 60

Media Relations Media Interviews Pitching 60

Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Do they overlap? Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Create a short link for the content and include it in presentations of speakers at the event;” and.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Stephen Waddington

MARCH 17, 2019

It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. She’s the author of From Cascade to Conversation , managing director of employee engagement agency AB Comms and presenter of the Internal Comms Podcast. Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Internal International 68

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Waxing UnLyrical

APRIL 13, 2011

But what about the substance of his presentation? When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. I wasn’t disappointed.

Skype 79

Skype Mobile Web Energy 79

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. Now we leave it to you. References.

Education 270

Education Government Policies Wikipedia 270