PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Buzzstream

NOVEMBER 9, 2020

For media professionals, whose inboxes are flooded with a daily dose of hundreds of subject lines, the musings are less existential. Can AI write a subject line – a good one at that – and follow with a solid pitch? . 1 priority for media professionals because, without the perfect one, emails face the same destiny – the trash pile.

Writing 62

Writing Pitching Survey Digital PR 62

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

PRSay

DECEMBER 20, 2023

Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec. I still remember my APR panel presentation in front of three Accredited practitioners. He presently serves as ethics chair for PRSA’s North Carolina Chapter. APR solidifies use of the RPIE framework.

Publicity 176

Publicity Case Study Ethics Study 176

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Polaris

APRIL 21, 2015

Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. 3: “7 Strategies to Write a Speech with Ease” by Michelle Mazur.

Tourism 100

Tourism eBook Publicity Writing 100

5W PR

MARCH 16, 2022

Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves. A media interview can be a great opportunity to showcase a company and explain the benefits of its products or services.

Interviews 103

Interviews Media Report Company 103

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. You wouldn’t send a spokesperson out on a media tour without a handful of key messages,” he said.

Energy 125

Energy Leadership Meeting LinkedIn 125

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

PRSay

AUGUST 3, 2022

If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. But working with him on presentation training, I did learn several valuable lessons that I have, hopefully, been able to incorporate into my life.

Training 146

Training Media Training Crisis Communications Writing 146

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. Earned media coverage without backlinks What about earned media coverage without a backlink?

SEO 203

SEO Engineering Google Examples 203

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Data Writing 396

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. workforce by 2020.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. I’m presenting our full findings during a PRSA Case in Point on Aug. The short answer is: You ask journalists.

Media Relations 157

Media Relations Journalism Media Survey 157

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. How AI-generated content impacts misinformation The ability to generate different versions of content using AI tools presents a challenge.

Social Media 78

Social Media Brand Branding Media 78

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Your brand must be present on social media, but it can’t “just be.”

Social Media 62

Social Media Strategy Media Nonprofit 62

Axia PR

NOVEMBER 30, 2020

How earned media has changed, and what we have learned from it. Earned media is any material that has been written about you or your business that you haven’t paid for. Over the years, it has changed and is now presented through different media channels. It can be written off as “free publicity” for your company.

Media 62

Media Writing Social Media Publicity 62

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Critical Mention

FEBRUARY 18, 2021

The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S. Share Tweet Share. Critical Mention’s Word Cloud results are proof: Until next time!

Media 113

Media Comparison Radio Sports 113

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Differences between analyst and media briefings. Industry analyst relations (AR) can be a foundation for lead generation. Who are analysts?

Wireless 309

Wireless B2B Report Media Relations 309

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world.

Strategy 148

Strategy Technology Writing Social Media 148

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. The purpose of a press release is to generate media coverage. Press Release Top Features.

Writing 52

Writing Software SEO Brand 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

Government 138

Government Survey Ethics Media 138

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Beyond PR

AUGUST 31, 2016

” — The Role of Earned Media in Inbound Strategy. The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. The New Kid on the Block Is Back: Why Earned Media Is Back in the Driver’s Seat. – 4:05 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52