Contently - Strategy

JULY 22, 2021

But in travel? Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. This one got a 28 percent open rate.

Travel 96

Travel Hotels Storytelling Content Marketing 96

PRSay

JUNE 15, 2020

History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Here are some ideas to make your organization top of mind for LGBTQ community: • Start marketing now. Yes, people still read print publications, especially in niche media. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Travel Retail 118

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

JUNE 2, 2017

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. What are the biggest PR and marketing mistakes brands make, and how can they avoid them?

Travel 243

Travel Agency Social Media Print 243

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 99

Case Study B2B Study Marketing 99

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. and the U.S., and the U.S.,

Data 68

Data Trends Journalism Print 68

Offleash

DECEMBER 1, 2021

Several of the event’s speakers presented their talks virtually due to challenges around international travel and COVID testing regulations. Just as digital transformation has had a profound impact on the public relations industry (anyone remember mailing out printed press releases?) Contact Julie here.

Travel 52

Travel Conference Big Data Print 52

5W PR

AUGUST 27, 2020

Are Satellite Media Tours Still Possible Since satellite media tours involve a brand’s spokesperson being interviewed by multiple media outlets around the world without a spokesperson traveling to different locations, satellite media tours are still possible. Consider the Importance Of B-Roll Footages. Understand Decision-Making in Newsrooms.

Media 68

Media Travel Radio Interviews 68

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests.

Travel 120

Travel Agriculture Tourism Internal 120

Prohibition

OCTOBER 14, 2021

The team travelled up and down the country from London to Manchester, and pretty much everywhere in between, to shoot 8 amazing projects! The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books.

Print 62

Print Film Retail Travel 62

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. One business, however, has made it its mission to meet such needs in an unforeseen way. So should his employer.

Corporate 102

Corporate Consumer Employee Print 102

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. We’ve got to say it – we’re firmly team Barbie here at Prohibition PR!

Wireless 62

Wireless Retail B2C Instagram 62

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 78

Automotive Media Report Print 78

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. they do for once too.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. Thanks to @korm87 for these shots too!

Fashion 62

Fashion Instagram Travel Trends 62

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Contently - Strategy

AUGUST 28, 2019

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Burrelles Fresh Ideas

MARCH 5, 2024

Other Factors: Factors such as media not wanting to travel to cover stories and the impact of competing political coverage were also mentioned as contributing to the difficulty in obtaining earned media. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming.

Crisis 151

Crisis Government Energy Community 151

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences.

Agency 136

Agency Pitching Construction Print 136

ImPRessions - Crenshaw Communications

JULY 11, 2018

This may not be as easy as it sounds given travel schedules and other commitments, but it’s important to seize the opportunity. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. What happens after the reporter says yes? Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Prohibition

JANUARY 20, 2021

5) It gives you access to marketing software. There are so many different marketing software’s available that all vary in terms of what they can offer. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social.

Company 62

Company Software Crisis Management Agency 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. for the first time in an EMEA B2B marketing campaign?—?Snapchat

B2B 120

B2B B2C Facebook Storytelling 120

NewsWhip

FEBRUARY 19, 2021

Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Imagine explaining trying to explain that to a time traveller from 2010. Traditionally, marketers gave audiences simple stories, delivered through advertising. Email via marketing@newswhip.com.

Reputation 88

Reputation Social Media Reddit Media 88

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. I get too many emails from PR people that have nothing to do with our market.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stephen Waddington

JANUARY 20, 2019

It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Its marketing calendar sets out key anniversaries and dates in the calendar. Potential applications include information, travel and weather updates. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

MAY 16, 2017

Prepping us for summer were the Steam ‘N Press (great for wrinkle-free travel!) SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories.

Internal 68

Internal International Print Skype 68

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme. 20 a person.

Creativity 97

Creativity Measurement Print Analysis 97

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. It can be achieved if you work in marketing, sales or business development. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

MARCH 17, 2019

Both articles are so good you’ll want to print them out. ?? Please help characterise knowledge and skills in this critical area of marketing and PR practice. ? Chenyu Zheng has collected some of the best examples from her travels. ? A second edition of the research is in the works. How do you solve a problem like Brexit?

Communications 68

Communications Instagram Internal International 68