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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Satellite Media Tours: Are SMT’S Still Possible?

5W PR

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Other Factors: Factors such as media not wanting to travel to cover stories and the impact of competing political coverage were also mentioned as contributing to the difficulty in obtaining earned media. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Since that point, the health of the business-to-business market has been mixed. Radio, television and streaming are also holding up or growing.

Crisis 151
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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He handed me a faxed copy of the article—not an original. I was taken aback.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.