Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. and the U.S., and the U.S.,

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I get too many emails from PR people that have nothing to do with our market. Stick to the keep-it-simple principle.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. Lucy Earnshaw (lucy_earnshaw).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. Lucy Earnshaw (lucy_earnshaw).

Fashion 62

Fashion Instagram Travel Trends 62

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences.

Agency 136

Agency Pitching Construction Print 136

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

Newspapers 74

Newspapers Print Radio Local 74

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “

Strategy 40

Strategy Media Radio How To 40

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Traveling with Lt. Those PR people who worked in radio, TV, print – they get it. Looking for more tips from local pros of the journalism world?

Interviews 48

Interviews Radio Journalism Newspapers 48

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JUNE 2, 2011

say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. C: Local and national media. B: I was never contacted directly for anything related to marketing that might dovetail with PR. Here are some key lessons: 1. While I would not choose this v.

How To 76

How To Pitching Local Interviews 76

PR Conversations

JULY 20, 2015

Note that most of this knowledge did not come via official marketing materials or during the volunteer orientation session. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I published a selection of 25 photos from my own collection, I think there are about 22,000 now, that I have taken in different years.

Radio 52

Radio Hotels Course Social Media 52