PRSay

JANUARY 9, 2020

As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. Organic reach on social media was also still possible for brands. Twenty years ago, organizations were making news for putting out a new website;can you imagine the noise if everyone did that today?

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

APRIL 21, 2017

People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. Here’s how you can strengthen the bond with the people who love you. Make Them VIP Customers. I call these brand fanatics.

Brand 229

Brand Branding Social Media Survey 229

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. But if it doesn’t feel appropriate, then trust your gut.

Skype 206

Skype How To Crisis Pitching 206

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 99

Small Business Community Local Social Media 99

Ethical Voices

APRIL 22, 2024

I thought with 20 years in the industry, I feel like I’ve almost seen it all, but I was surprised by something that happened this fall. We came back in to do a special project with them around an issue that probably would be considered innovative. ” I said, “Yeah, I’m working on a special project.

Report 90

Report How To Ethics Nonprofit 90

PR for Anyone

FEBRUARY 14, 2024

Growing up, Rachel had the privilege of enjoying fine Bordeaux wines on special occasions, which ignited a passion within her. Despite feeling a bit intimidated, Rachel fully immersed herself in the culture, even though she didn’t know anyone there at first. Rachel’s journey is truly remarkable. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Shift Communications

DECEMBER 16, 2022

It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. What was the special sauce in this campaign? Megan: We’ve always had an always-on approach to people storytelling for McDonald’s.

Brand 78

Brand Branding Consumer Storytelling 78

5W PR

JUNE 19, 2023

While this may be perceived as a drawback, the rewards of a successful marketing campaign make the journey worthwhile. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. This strategy taps into people’s desire to feel special.

Advertising 88

Advertising Advertising Consumer YouTube 88

Stern + Associates

APRIL 28, 2023

As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Strategy 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2018

If so, don’t feel bad. Here are five tips to guide the uninitiated through any social encounters with PR professionals. Be safe: ask if they specialize. Agency people love to talk up their clients. ” This is a fine question for anyone in any profession, from currency trader to social worker.

How To 147

How To Fashion Agency Technology 147

Stern + Associates

OCTOBER 10, 2023

Whether or not you personally face mental health challenges, you can join us in honoring and celebrating the day through activities and advocacy – whether it’s on social media, in your own personal practices, or by participating in conversations surrounding mental health. and ‘Is there anything I can do to make myself feel better?’

Community 62

Community Social Media Course Groups 62

Deirdre Breakenridge

DECEMBER 5, 2014

I was recently introduced to Laurie Paolone by my friends at the Social Network Station. It’s no surprise that Laurie’s first special guest on the show was the founder of the hashtag, Chris Messina. More and more people are using them every day. More and more people are using them every day.

Engineering 413

Engineering Pinterest Social Media Radio 413

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Solo PR Pro

JULY 27, 2021

We live in a digital age where people do research and ask questions online first. As a solo PR pro, your website is often your first chance to make an impression on a prospective client. can be make or break in this industry. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

Communications Conversations

JANUARY 18, 2023

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. Other companies see TikTok’s relevance, but just don’t have the people-power or skills to make it work. This is why you’re seeing some brand outsource TikTok completely to creators or solos who specialize in it.

Company 74

Company Privacy Trends Video 74

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. It’s important to help them feel less anxious and more informed. It’s important to help them feel less anxious and more informed. Being proactive. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

NewsWhip

OCTOBER 26, 2021

My love of Disney started at a very young age, as it does for many people around the world. That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. Clearly, there is a successful strategy in place.

Data 78

Data Social Media Consumer Trends 78

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. While making money is always a goal, most brands don’t know why they exist or why they do what they do. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets.

Brand 88

Brand Branding Customer Service Consumer 88

Communications Conversations

DECEMBER 11, 2020

During this pandemic, many people have lost their jobs. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. I looked to ask the handful of people I know that started new jobs recently about their experience. No doubt about that.

Interviews 185

Interviews Meeting Video Energy 185

Melissa Agnes

JULY 17, 2014

I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us! Feel free to share them with us in the comments section below. Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. So, which emotions do you need to target to make your content more shareable?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JUNE 26, 2019

Though his antics here may make PR pros feel a bit nervous, we should actually be grateful for Hanks’ bit. Not only did he prove that talking points are necessary; he also showed the world that even superstars need a solid PR team to help them prep for media appearances. Make messages memorable. Plan prep time.

Interviews 144

Interviews Media Study Course 144

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage.

Radio 78

Radio How To Public Affairs Print 78

Communications Conversations

MAY 5, 2020

I think it makes me look like a tactician. But, I get it’s a term people use and for some, it’s definitely applicable. But, I get it’s a term people use and for some, it’s definitely applicable. Or, are you “freelancing” as a way to make it through the pandemic. Yeah, not an easy road.

How To 171

How To Web Meeting Employee 171

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. Did you stand in line for the release? Which version did you like? Was it as good as they say?

Product Launch 148

Product Launch Storytelling Social Media Video 148

5W PR

JUNE 1, 2020

Every day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. Is there a sure-fire way to know you will get the attention of the right media gatekeeper at the right time? What, exactly, makes their story special?

Pitching 88

Pitching Guidelines Report Communications 88

PRSay

DECEMBER 9, 2019

Here are some cues your PR team can take from Hollywood if you’re looking to make a big splash: Maximize impact with great timing. Every media release is planned to maximize its desired impact, which depends on the goals of the production. It’s not just about releasing blockbusters in the summer or feel-good Oscar bait in the winter.

Film 147

Film Publicity Television Local 147

PRSay

MAY 8, 2018

Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: Seeing her go into the same profession as mine has been really special. Judy: Seeing her go into the same profession as mine has been really special. Karlie is senior director of public relations for FOCUS Brands. It was heartwarming.

Leadership 159

Leadership Conference Local Internal 159

The Resolution Blog

JULY 9, 2018

But what if you could double the amount of people that see the great review? Or even just making people feel good about who they work for? Is it relevant to share on their social feeds?” These are the people who care the most. Don’t forget all the employees all have social channels too. brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

PRSay

OCTOBER 29, 2019

No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. Are you feeling stuck with the type of content you’re making? Here are some things your team can learn from the experts at SNL: Make your content topical.

Television 111

Television Writing Storytelling Video 111

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. That makes it all the more disturbing to realize how tenuous all of this can be. Transparency is critical, as the media may have more information than you suspect and attempts to be deceitful might backfire.

Crisis 120

Crisis Reputation Radio Analysis 120

Deirdre Breakenridge

DECEMBER 15, 2014

Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. I was familiar with search engine optimization (SEO) and social media. It’s a very liberating feeling to have that level of ownership over your work-life.

Interviews 257

Interviews Apparel Social Media Engineering 257

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Do banner images across all your social profiles match up?

Social Media 104

Social Media Media LinkedIn Facebook 104

Stephen Waddington

JUNE 9, 2020

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report. We thought we might make £100 quid”, said Captain Tom. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Communications Conversations

NOVEMBER 12, 2020

And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. And, when people talk about Holly behind her back (in the best way possible!),

Publicity 174

Publicity Leadership Corporate Agency 174