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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

Local 101
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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97
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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. “The If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

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Preparing for the Summer Rush in Tourism

5W PR

It is important to begin recruiting and training staff early to ensure that they are prepared for the increased workload. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.

Tourism 97
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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. How does social media and technology in general put you at risk? Step 2: Plan and train your team. Are they trained? Photo credit: cbc.ca.