Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better.

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Twitter Social Media Community Conference 347

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

PRSay

NOVEMBER 8, 2023

14 workshop, a line of students waited to talk with Alex Ebanks. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Another big topic for PR pros will be figuring out how to utilize AI for our work. Does it help us with writing?

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Creativity Writing Agency Internal 77

Newsfile

AUGUST 17, 2023

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. These will inspire you to write your next compelling education press release that gets noticed.

Education 98

Education Examples Nonprofit Policies 98

PRSay

APRIL 19, 2021

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

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Media Newspapers Google Energy 197

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

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Employee Company Marketing Case Study 111

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

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Marketing How To B2B Exercises 82

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

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Media Pitching Media Relations Writing 143

PRSay

FEBRUARY 15, 2019

I show people how to succeed with cold pitches, because if you can do those, you can easily adapt to people you have a relationship with. who was asking is because they lacked the formal tone that many of us associate with business writing. But the answer is no. Don’t get me wrong — my example pitches are not flippant or disrespectful.

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Pitching Media Relations Examples Course 131

PRSay

DECEMBER 20, 2018

Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Marketing Pitching Media Relations Writing 100

Stern + Associates

OCTOBER 24, 2022

Gallo has “a long record of writing accessibly about workplace dynamics,” according to the Financial Times , and has written hundreds of articles for Harvard Business Review (HBR) as a contributing editor. Getting Along’ tells us how to work well, even with that jerk we wish would get another job. Highly recommend.”

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Handbook Construction Groups Government 62

PRSay

APRIL 19, 2019

If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it. Paid training gigs soon followed, then multiplied.

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Hotels Training Viral Pitching 131

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. In all cases, AI is used, in various contexts, to “read” and “write” human language. That’s impressive.

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Content Marketing Company System Marketing 40

Stephen Waddington

FEBRUARY 14, 2019

What we have been discussing is how we could help people that are looking to get ahead in their career, as well as create a talent pipeline for our agency. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person. In March we’re launching Comms School.

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Communications Community Blogging Agency 95

PRSay

OCTOBER 30, 2018

It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Pitching Training Media Relations Blogging 123

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Piloting AI ™ Workshops.

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Agency Enterprise Technology Analytics 84

PR 20/20

JULY 11, 2019

In this session, learn how to: Remove barriers and reduce friction throughout the buyer’s journey using AI. Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI. Join this session to learn how to: Identify gaps and opportunities in your content and your competitor’s. 11:00 a.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

APRIL 13, 2018

Here are three different ways you can do this, based on conversations I had with three consulting clients recently: The first PR pro I spoke with asked how to identify the best media influencers for her particular company. Who writes/produces those kinds of stories? . You may need to be subtle about it, but you can do it.

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Pitching Nonprofit Software Media Relations 105

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Smart approach.

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Pitching Travel Software Groups 119

PR Fuel

MAY 12, 2022

Informational Workshops. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. How to Attend.

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Media Local Tools Report 104

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. Can you write a press release that will entice international travel press to cover our story?

Hotels 52

Hotels Travel Resources Data 52

PR 20/20

OCTOBER 30, 2018

The potential for AI to disrupt business operations and drive revenue is exponential, but many aren’t sure how to get started. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. How to Make the Business Case for Marketing AI. Space is limited.

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Conference Marketing Case Study Hotels 45

Presspage

JULY 25, 2018

How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Teach your clients Whether your clients are internal or external, teach them how releases are used today, Telisman says. Here are a few tips: 1.

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Wikipedia Writing Video Report 103

Stern + Associates

JULY 10, 2023

The Enormous Value Older Workers Offer Writing a new story about our later years, Kotler explains how all of the mental and physical skills we once believed decline over time, are now understood as use-it-or-lose-it skills. it’s a how-to manual for unlocking flow and achieving peak performance.”

Training 48

Training Creativity Groups Strategy 48

The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. It was reposted with edits.

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Training Social Media Video Employee 148

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

Leadership 62

Leadership Storytelling Policies Groups 62

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”.

Media Relations 75

Media Relations Media Pitching Course 75

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Where will this technology go next, and how far can it reach ? Can We Trust Generative AI?

Technology 95

Technology Ethics Tools Creativity 95

Shift Communications

DECEMBER 7, 2018

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Volunteer for a project you may not know how to completely do and try to figure it out. Offer to proofread another team’s byline.

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Agency Industry Pitching Study 83

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 23, 2011

It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writing workshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch. What do you wish people would work on?

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Energy Writing Television How To 83

Solo PR Pro

JUNE 28, 2016

Write identifying information on the back of people’s business cards (or capture digitally and make notes) as a reminder of key characteristics about them and the conversations you had for later reference. Another way to open up opportunities for engagement is to actively participate in group discussions and other workshop activities.

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Conference How To Meeting Travel 40

Prakkypedia

JANUARY 19, 2020

I think this can be stepped up during catastrophes, so perhaps business owners can write their own ideas list >> ideas on how they might support their colleagues and neighbours. Take care, everyone.

Communications 78

Communications Retail LinkedIn Radio 78

Polaris

DECEMBER 14, 2014

Fascinate explains how to capture and hold a person’s attention through the use of 7 emotional triggers. It’s a cheat sheet on how to make someone care about what you’re saying. #4 Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

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Marketing Resources Content Marketing Leadership 251

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. Conduct workshops for industry and educators. In fact, you will be viewed as a genius!

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Ethics Marketing Policies Education 46

wiredPRworks

JANUARY 16, 2018

Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Designed by professional trainers, the 24-hour program offers the “inside track” on how to launch and grow a successful speaking business. Students will learn how to: • Refine business plans. Increase visibility.

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Airlines System Local Training 40