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How to Prepare for Your PR Summer Internship

5W PR

This may include writing, communication, organization, and time management skills. New interns can practice these skills by taking online courses or participating in workshops that focus on improving these skills. They should ask their supervisor and other PR professionals for feedback on their work, and seek advice on how to improve.

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How to Make Blogging Easier with Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Don’t overdo it. Know some trending hashtags.

Twitter 347
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. How blogging fits into a content marketing strategy. How to optimize your LinkedIn profile for maximum visibility.

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Integrating Owned and Earned Media

PRSay

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. What else did I have to learn?

Marketing 108
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What You Pitch Is Secondary to Who You Pitch

PRSay

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. Granted, this is a blog that’s well read among the startup’s target market — millennials.

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