The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The quality of queries changed too as the web evolved. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme.

How To 78

How To Reputation Analysis Technology 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Flack's Revenge

JANUARY 19, 2017

Most agreed that Jakob Nielsen and Nielsen Norman Group are still very important. Web Designer News. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

Most agreed that Jakob Nielsen and Nielsen Norman Group are still very important. Web Designer News. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Stern + Associates

FEBRUARY 4, 2022

Other goals might include building engagement, increasing web traffic or generating sales leads. Identify clear measures of success. During consideration, metrics including clicks, engagement and web traffic from social matter most. The post 4 Steps to Optimize Social Media Strategy appeared first on Stern Strategy Group.

Social Media 62

Social Media Strategy Media Nonprofit 62

Stephen Waddington

JANUARY 10, 2019

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. The paper, written by an international multi-disciplinary group, examined a variety of techniques. It provides insights for campaigns and an early warning alarm for issues and crises.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Cision

AUGUST 8, 2017

This custom code then allows you to determine in Google Analytics the origin of your web traffic. This is particularly useful when trying to track and attribute traffic from non-web sources (like a specific email campaign).

Analytics 120

Analytics Web System Google 120

PR 20/20

FEBRUARY 7, 2023

GA4 is the next generation of Google's Analytics tool, a free web analytics platform. Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics.

Analytics 69

Analytics Google Mobile Measurement 69

Presspage

FEBRUARY 1, 2019

Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. Google Analytics won’t measure the lifetime value of an earned media.

Analytics 154

Analytics Google Measurement Data 154

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. The metaverse, Web 3.0, PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. The survey polled, 2,400 senior managers (U.S.) it recommends adding 6%.

Survey 100

Survey Trends Marketing Creativity 100

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Stephen Waddington

NOVEMBER 21, 2018

Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Doctor Spin

JANUARY 16, 2024

By day, the entire group would debate and decide who they suspected to be part of the Mafia, subsequently “eliminating” them from the game. The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. The game unfolded in turns. 5 Information asymmetry.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Communications Conversations

JANUARY 7, 2022

Shops like Collective Measures come to mind. They focus more on web, SEO/SEM and app development. So, most (outside of Collective Measures and maybe 1-2 others, aren’t a great option). So, most in this group may not be your best option either. Collective Measures is the one that keeps bubbling up to the top for me.

Social Media 60

Social Media Agency Media Measurement 60

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. You can see the discussion on Twitter via #BWChat. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Critical Mention

MARCH 12, 2018

Be sure to float your idea to other colleagues, and, if it’s a major campaign, you may even need to think about having a focus group in to give feedback. And make sure to test it with various age groups. Failing to measure your results. How much traffic did those hits drive to your web site? I’ll tell you.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 24, 2019

A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 23% of the focus group participants and 46% of the survey panel indicated they view independent bloggers as credible.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 5, 2020

Unlike focus groups or surveys there is no bias either in the audience sample or the nature of responses assuming a digitally literate audience. It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. It’s an observed form of research. It gives rise to a significant bias.

Google 124

Google Reddit Comparison Trends 124

Cision

SEPTEMBER 19, 2016

Group chat capability. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Among the latest changes to Twitter’s DM product is the ability to embed DMs to a third-party site via the “Message” button, to see read receipts for DMs, and to send group messages.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

JANUARY 11, 2022

Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe.

Reputation 85

Reputation Technology Tools Data 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Expanded expectations.

Communications 122

Communications Crisis Internal International 122

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post! At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Flack's Revenge

NOVEMBER 29, 2017

Once I have titles and outlines for the next group of videos we’re going to shoot, Kiki adds them to a calendar for production and when they will publish. What impact have they had on your business and/or web or social footprints? How long does it take to produce a video, from conception to final version? Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. Social media simply gives us the opportunity to include a greater number of those stories and from a more diverse group of contributors. Respect people’s time! Offer something that is relevant and valuable!

Social Media 89

Social Media Media Print Television 89

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. More people than ever are pursuing social validation measured digitally by likes and shares.

Ethics 98

Ethics Trends Analysis Financial 98