PRSay

JULY 28, 2021

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 198

Mobile Web Writing Training 198

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Mark My Words

APRIL 26, 2019

The Independent. Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change. PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice.

Web 60

Web Groups Data Social Media 60

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Additionally, Hannah Kasoff has joined the agency’s ad tech group. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

B2B 170

B2B Leadership Technology Web 170

5W PR

NOVEMBER 22, 2023

Random splitting Randomly divide the target audience into two groups. Group A sees the current version, while group B sees the modified version. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages.

Marketing 78

Marketing Comparison Data Groups 78

Bianchi Biz Blog

JULY 12, 2021

Philip Nussel, Web Editor at Automotive News. Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media. Nathan Bomey, Business Reporter at USA TODAY. Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Erin Pustay Beaven, Managing Editor at Rubber & Plastics News.

Meeting 114

Meeting Automotive Media Web 114

Remote PR Jobs

SEPTEMBER 25, 2023

We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers. Sasha Berson, Comrade Web Agency 3. Here is what they said: 1. Third is media: Use the right channels to communicate. Andrew Oziemblo, ChicagoSEOGeeks.com 4.

Agency 100

Agency Energy Sports Reputation 100

Cision

FEBRUARY 13, 2017

The service also lets you send and receive text messages from individuals and groups, record and receive (very rough) transcripts of conversations, and receive transcripted voicemail by text or email. It is free to use, with some nominal fees for telephone number changes. Google Contacts. Google Webmaster Tools.

Google 244

Google Mobile How To Skype 244

PRSay

OCTOBER 22, 2020

Another reason for super-short online paragraphs: Web visitors lean to the left. They also tend to read the first two sentences in a paragraph, according to research by the Nielsen Norman Group. Join PRSA and Ann Wylie at Reach Readers Online , a web-writing workshop with live coaching calls, beginning Nov.

Mobile 172

Mobile Writing Web Journalism 172

Axia PR

SEPTEMBER 30, 2020

The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. Content tags are a means to combat this issue.

Web 62

Web System Groups Publicity 62

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Usage is spread relatively evenly across age groups. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

PRSay

JUNE 27, 2019

“The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Too many emails: Organizations and individuals send out 269 billion emails a day, according to the The Radicati Group. The rule for email content is to keep it ultra-short.”. APRs: Earn six maintenance points.

Web 164

Web Writing Study Training 164

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. Since many overlap, I’ve grouped them into the same section. You can also exclude from pages if it gets in the way.)

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking.

Meeting 75

Meeting Automotive Media Transportation 75

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests.

Privacy 182

Privacy Advertising Advertising Google 182

PR in High Definition

AUGUST 17, 2017

After a few minutes on chat with Mailchimp support, we found a way of doing it with groups. – Under ‘Manage contacts’ select ‘Groups’. – Under ‘Groups’ select ‘dropdown’ and enter something like ‘I would like to stay subscribed to this newsletter’ and enter ‘Yes / No’ in the dropdown boxes.

Web 124

Web Groups Data Marketing 124

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Creativity Small Business 147

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. Research firm Gartner Group handily charts the stages of enterprise tech segments and associated hype in their (you guessed it) Hype Cycle reports.

Real Estate 156

Real Estate Case Study Technology Education 156

Stern + Associates

FEBRUARY 4, 2022

Other goals might include building engagement, increasing web traffic or generating sales leads. During consideration, metrics including clicks, engagement and web traffic from social matter most. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Relevance of each keyword to its ad group. Quality of the landing page and its relevance.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

SEPTEMBER 6, 2018

That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent. And, most importantly, it’s top of mind with consumers. It can’t ALWAYS be about selling, people.

Social Media 242

Social Media Consumer Report Web 242

Stern + Associates

OCTOBER 26, 2023

Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. To learn more about Stern Strategy Group’s offerings, see here. The post 3 Reasons You Might Need a “One-Stop-Shop” Communications Agency appeared first on Stern Strategy Group.

Agency 62

Agency Communications Crisis Communications Crisis 62

Cision

JULY 12, 2017

It’s ready to go and reel in your audience — and a whole new group of readers. Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. You spent hours constructing the most amazing piece of content. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

MARCH 9, 2016

And how to measure the other activities that a PR group delivers? For more about AVE and the industry’s response, see my recent post for marketing group MENG on how marketers should evaluate PR programs. Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic.

Measurement 189

Measurement How To Guidelines Web 189

Communications Conversations

SEPTEMBER 14, 2022

If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? But, what about B2B brands? What about professional services orgs? Your employees!

Brand 215

Brand Branding Instagram Video 215

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” ABM is the future of B2B – it’s all about organisational groups aligning together to build customer relationships and growth, and maximising customer lifetime value. That was written in 2017, but the practice continues to grow.

B2B 177

B2B Case Study Enterprise Resources 177

NewsWhip

FEBRUARY 15, 2024

The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme. When an AI Digest is set up, we analyze the top 40 articles from your search, using the latest GPT models to identify and explain the most important themes of which you and your stakeholders need to be aware.

How To 78

How To Reputation Analysis Technology 78

David PR Group

MARCH 19, 2020

Yesterday, a few members of my networking group had a conference call to check-up on one another and share insight from the past week. Frank the web designer should be offering e-commerce and virtual tour updates to his clients who need to be moving their business online. In this crisis, we must find opportunity. –John.

Brand 79

Brand Branding Skype Web 79

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals.

Trends 123

Trends Pitching Twitter Nonprofit 123

Communications Conversations

SEPTEMBER 7, 2022

. #4 – You don’t really need a web site (or business cards, for that matter). Not everyone agrees with me on this one, but I firmly stand by my long-time claim that you really don’t need a polished web site to be a successful solo consultant. Now, that may include a web site–sure.

Web 68

Web Meeting Groups LinkedIn 68

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The quality of queries changed too as the web evolved. The email also noted it has premium features it would like to sell to potential users, which in my assessment, is probably the real reason for the change.

Reddit 174

Reddit Software B2B Technology 174

Presspage

DECEMBER 26, 2017

"Never doubt that a small group of thoughtful, committed, citizens can change the world. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. The UG represents the User Group. Indeed, it is the only thing that ever has." ~ Margaret Mead.

Community 115

Community Software Education Web 115

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234