PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

How to Drive Web Traffic With Social Media Analytics


Want to become a measurement master? Still relying on AVE to measure coverage? Modernize your PR measurement with this free tip sheet! Best Practices Featured measurement social mediaLet me just say up front: I’m not a numbers person.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

How PR pros can tap Google Analytics for measurement

PR Daily

Debate has long swirled around the measurability of public relations. Given that we live in a digital era when everything is capable of being analyzed, that demand for measurability and accountability has only increased. Measurement

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Modern digital media brought web analytics which have made gathering metrics easier. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates.

Are You Accurately Measuring the ROI of Your PR Strategy?


Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Building an Integrated PR & Marketing Measurement Plan


New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together.

Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. Start off by only measuring what matters.

Bringing PR Measurement Into the Digital Era


Read on to learn more about how PR can bring measurement into the digital era. They look at results across channels, such as PR, social, web, display advertising, search, etc. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Monday Roundup: PR Measurement Classics

Waxing UnLyrical

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Three Fundamentals of Great Social Media Measurement.

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. Measure your rank in Google regularly. Take your top 10 keywords, and measure your position quarterly.

Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

Measurement (66 percent). RELATED: Struggling to measure the success of your comms programs? PR pros are measuring online engagement and email efficacy. Almost half of the respondents (48 percent) say they have measurement programs in place.

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Why coverage measurement metrics count

The Resolution Blog

However, it is highly unlikely that we would ever gain access to a publisher's analytics unless you’re best friends with the web-master and even then it’s rare they would share accurate data. Link count within PR coverage is another key element to measurement.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

Benchmark your measurement approach with AMEC tool

Stephen Waddington

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. Everyone is at a different stage on the measurement journey. The tool helps an organisation understand how to improve its measurement,” said Carma’s Paul Hender.

The Most Important PR Measurement Tool You’re Not Using


“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques?

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

How to Best Measure Your PR Success

Shift Communications

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line.

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

We Should Measure Content Marketing by Relationships

Sword and the Script

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web.

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. How did you measure the effectiveness of the campaign?

Why It’s Hard to Measure PR in the First Place


In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders.

A Simple Measure of Marketing Many Businesses Miss

Sword and the Script

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. Does your agency know how to measure results?

Why and how you should measure brand perception

PR Daily

That’s why it’s important to introduce additional measurement tools that reduce bias. By measuring reliably, companies get an honest look at the factors driving and killing brand loyalty. No one has time to monitor the web for mentions.

No more inflated numbers. Make 2018 the year your PR measurement got real

The Resolution Blog

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. pr-measurement marketing pr measure-pr public-relations

PR Measurement’s Secret Weapon Integrated UTMs


This custom code then allows you to determine in Google Analytics the origin of your web traffic. This is particularly useful when trying to track and attribute traffic from non-web sources (like a specific email campaign). Featured Best Practices PR measurement

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

The Best Free PR Tools on the Web


When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software , but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free. ShareTally gives you insight into how each URL is being spread across the web. TrendKite’s Free Digital PR Measurement & Reporting Template. Kred is a social-media scoring system that measures a person’s or brand online influence.

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Get The Resources You Need to Measure PR Effectively


Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Use the following PR measurement resources to get a true read on your efforts.

3 ways to measure genuine online engagement

PR Daily

They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That's why many of us cling to very simple measurements of success like page views and "likes.". Why is measuring engagement more important? Always be testing and measuring.

Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

How PR pros can measure ROI online

PR Daily

Public relations pros have always struggled to measure their effectiveness of increased visibility or reputation management for clients. PR pros once tried to meet the demand for measurement through convoluted attempts to demonstrate their worth. Measuring engagement is more complex.