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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Well, that’s what an exclusive is — sort of.

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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

This is especially crucial in financial services where people make life-changing decisions with their money. In this context, agreeableness refers to a person’s tendency to be compassionate, cooperative, and compromising. Many popular authors and journalists write at an elementary or middle school reading level.

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Earnings Press Releases: Powerful Examples From Fortune 500 Companies & Top Brands

Newsfile

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. These sub-headlines showcase key financial data along with growth projections.

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Simplify Your Life

PR for Anyone

Why did you write this book? I stepped in to help my parents when they were having some health issues and I realized that even though they did all this Estate Planning and the financial plans were in order. So just having it written down and being able to refer to it is a quick way to have all that information at your fingertips.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Uncertain Times: 12 Resources for Solo PR Pros

Solo PR Pro

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. We asked five of our members to share their best proposal writing tips.

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017?

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