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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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How Gen Z is forcing change to decades-old business practices

Agility PR Solutions

To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z now, and accept that they are very different from previous generations, according to new research from global payments platform Thunes. This demographic, and referred to as Zoomers in […].

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. But in PR it usually refers to a trade article bylines by a client executive.

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The ESG opportunity for public relations 

Stephen Waddington

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

This is especially crucial in financial services where people make life-changing decisions with their money. In this context, agreeableness refers to a person’s tendency to be compassionate, cooperative, and compromising. It makes content accessible and helps audiences understand what you’re trying to convey.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

The conclusion of the company’s principal executive and financial officers regarding the effectiveness of the company’s disclosure controls and procedures (which are discussed in more detail below in the “Disclosure Controls and Procedures” part of this section and in the section of this handbook entitled “The Sarbanes-Oxley Act”).

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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies.