ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PRSay

DECEMBER 3, 2021

As some news outlets prioritize clicks over accurate reporting and falsehoods are flung across social media, we have watched these trends with equal parts fascination and unease. Even as the news media’s credibility is questioned, we continue to believe thought leaders benefit from media relations.

Journalism 157

Journalism Survey Ethics Report 157

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Transparent and authentic communication builds credibility and fosters a positive brand image.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 121

Survey Communications Ethics Measurement 121

Burrelles Fresh Ideas

OCTOBER 3, 2023

Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him. However, this territory comes with its own set of challenges: Ethical concerns: The ethics of using children to promote products or services is a contentious issue.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Blog: Code of PR Ethics? FIR Network).

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

JUNE 11, 2020

About the Survey Ned’s Job of the Week (JOTW) newsletter ( sample ) and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. You are invited to join us to review this finding – and other findings – revealed in the survey. to 1:00 p.m.

Survey 90

Survey Ethics Media Relations Report 90

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Sustainable SEO: A long-term approach.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

FEBRUARY 23, 2020

Is media relations getting harder – or is it just harder for you? The very mention drives discussion about ethics, morals, constraints and limitations. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. Is Media Relations Getting Harder?

Survey 86

Survey Public Affairs Corporate Trends 86

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Mindful Marketing

MAY 8, 2022

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. ” Although it’s true that law and ethics often align, the fit is far from perfect. Therefore, going beyond the law is contrary to the will of the people.”

Government 87

Government Ethics Exercises Construction 87

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. As you accumulate a wide variety of customer feedback, you will almost inevitably identify trends, both positive and negative, that reflect your target customer’s voice.

Strategy 97

Strategy Ethics Social Media Data 97

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? It’s my responsibility to help them understand the key issues and trends within the trucking industry and arm them with the information they need to guide their businesses through regulatory changes, emerging technologies and shifting business practices.

Transportation 100

Transportation Meeting Newspapers Media 100

Garrett Public Relations

MAY 16, 2021

There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. Broadcast media peddling placements. Public relations pros are shaking their heads. PR appears to be for sale. Publications selling articles. Organizations hawking awards.

Trends 200

Trends Industry Publicity Media 200

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately.

Media Relations 40

Media Relations Media Local Healthcare 40

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . How do I do Predictive Media Planning? Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. To guarantee timing of a bylined article placement or published article after an interview?

Communications 99

Communications Comparison Exercises Interviews 99

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. billion impressions and driving the commercial to win several awards and reach trending status on YouTube. You’re Sponsoring an Event. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

HMA Public Relations

NOVEMBER 1, 2017

The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations. Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great!

Ethics 40

Ethics Meeting Trends Technology 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Burrelles Fresh Ideas

JUNE 20, 2023

What are some hot summer trends in food and beverage influencers will be talking about? The summer season brings a variety of food and beverage trends that capture the essence of the season and cater to consumers’ preferences for refreshing, vibrant, and seasonal options.

Brand 40

Brand Branding Local Instagram 40

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context. What will this role entail? Now every minute is a news cycle.

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Global Alliance for PR.

Radio 92

Radio Television Social Media Sports 92

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

MARCH 17, 2015

Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). That’s both good and bad for those with a strong work ethic. What amazes me is that there has never been a better time for media relations. PR media relations' I’ve come full circle.

Pitching 60

Pitching SEO Media Relations Report 60

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 103

Ethics Trends Social Media SEO 103

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Tough Sledding

JANUARY 25, 2014

We’ve learned all the tricks of media manipulation, and we can manufacture news on a moment’s notice. But as any media-relations professional knows, it’s the negative headlines that get the most attention. But it’s important to remember that Bridgegate is a failure ethics and values.

Ethics 35

Ethics Healthcare Trends Facebook 35

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! This is the time of year we see trend posts galore! What do you see as the pros of this type of role?

Energy 68

Energy Corporate Travel Internal 68

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43