Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 105

Media Relations Media Storytelling Report 105

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 191

Media Relations Media Pitching Case Study 191

Ronn Torossian

DECEMBER 30, 2021

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

Advertising 195

Advertising Advertising Trends Technology 195

Business Wire

JANUARY 10, 2024

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations.

Blogging 342

Blogging Internal International Trends 342

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. These three top trends are shaping the streaming landscape and, thus, its communications. The post 3 Streaming Trends PR Pros Should Watch appeared first on Crenshaw Communications.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. These three top trends are shaping the streaming landscape and, thus, its communications. The post 3 Streaming Trends PR Pros Should Watch appeared first on Crenshaw Communications.

Trends 170

Trends Advertising Advertising Video 170

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. A law firm earned media program is a gift that keeps giving.

Media Relations 66

Media Relations Strategy Marketing Media 66

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 113

Trends Pitching Twitter Nonprofit 113

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 424

Blogging Internal International Trends 424

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Stern + Associates

NOVEMBER 13, 2023

And across issue responses, conference relations strategy and sustainability communications, these core principles remain the same – but times are changing. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group. Make sure you’re not left behind in the new year.

Trends 116

Trends Communications Conference Leadership 116

Institute for Public Relations

MARCH 26, 2024

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?

Journalism 52

Journalism Trends Survey Social Media 52

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

HMA Public Relations

OCTOBER 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

Trends 96

Trends Viral Media Social Media 96

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

Business Wire

NOVEMBER 4, 2021

Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S.

Pitching 336

Pitching Blogging How To Trends 336

Ronn Torossian

JUNE 13, 2019

The post How to Stay Current on Marketing Trends appeared first on. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. Why is formal education […].

Trends 150

Trends How To Marketing Education 150

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) And that’s just one PR trend for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Cision

MARCH 3, 2016

Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch. Remember, personalized pitching is key to building strong media relations, becoming a trusted source and gaining more coverage. Providing Information.

Media Relations 120

Media Relations Media Pitching Survey 120

Flack's Revenge

JANUARY 14, 2016

HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? ” I alluded to this trend in my recent Entrepreneur piece : “Who even sees or reads [tech news] stories?

B2B 120

B2B Media Relations Media Social Media 120

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

Trends 120

Trends Radio Retail Technology 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Emerged Trends. Click to enlarge. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. Looking for a PR agency to help with your trade show presence?

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Critical Mention

OCTOBER 7, 2020

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. .

Trends 105

Trends YouTube Tourism Video 105

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 138

Study Media Relations Media Measurement 138

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 130

Video Trends Brand Branding 130

Cision

AUGUST 31, 2016

The fact is: social media isn’t leaving the PR pitch equation any time soon. Start paying attention to journalists on social networks and rope it into your pitch strategy to connect to social-savvy media contacts. Uncover more social media trends with Cision’s 2016 Global Social Journalism Study.

Journalism 206

Journalism Trends Social Media Pitching 206

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 131

Trends Nonprofit Consumer Newspapers 131

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. The post Pharmaceutical Media Relations appeared first on.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70