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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

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Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis

Agility PR Solutions

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.

Ethics 105
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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions

Agility PR Solutions

The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them.

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How PR Influences Lifestyle Trends

5W PR

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

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The Most Recent Innovations in Food Tech that You Should Know About

Ronn Torossian

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. These trends are revolutionizing product development and production. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation.

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