Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Media Relations' It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

Healthcare 68

Healthcare Ethics Communications System 68

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence. That is not ethical. Speaking of advice, what is the best piece of ethics advice you were given?

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? .” What is the best piece of ethics advice you were given?

Ethics 69

Ethics Storytelling Communications Training 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic.

Ethics 182

Ethics eBook B2B Blogging 182

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. The ethical considerations for public relations and journalism have similarities and differences.

Communications 182

Communications Sports Journalism Fashion 182

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).

Creativity 95

Creativity Study Ethics Publicity 95

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Disruptive innovation typically comes from outside the public relations industry and is then adopted by the industry. The tool market is exploding, but there are limited resources to support practitioners.

Software 140

Software Tools Ethics Privacy 140

PRSay

DECEMBER 3, 2021

Even as the news media’s credibility is questioned, we continue to believe thought leaders benefit from media relations. We stress ethics and transparency. And we commit to broadening media literacy. We also believe the PR profession should support credible journalism in these turbulent times.

Journalism 124

Journalism Survey Ethics Report 124

Solo PR Pro

FEBRUARY 12, 2015

Do you have a clause about ethics in your contracts? Can you be a successful #SoloPR pro without doing media relations? The post Chat Recap: Ethics, Databases and More appeared first on Solo PR Pro. What advice would you give to someone that is just starting in freelance PR? Chat Highlights.

Ethics 40

Ethics Leadership Twitter Meeting 40

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 113

Blogging Software B2B Survey 113

Burrelles Fresh Ideas

OCTOBER 3, 2023

Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him. However, this territory comes with its own set of challenges: Ethical concerns: The ethics of using children to promote products or services is a contentious issue.

Brand 82

Brand Branding Marketing Ethics 82

Praxis Makes Perfect

DECEMBER 6, 2013

PR public relations media relations media list news release spamming journalists press lists media database' In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.

Media Relations 40

Media Relations Public Affairs Nonprofit Ethics 40

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management.

Publicity 122

Publicity Case Study Study Ethics 122

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

MAY 24, 2022

The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. . It’s also important to call out unrealistic expectations by clients or associates regarding media outreach or outcomes.

Interviews 170

Interviews Ethics Study Course 170

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 161

Storytelling Media Nonprofit Government 161

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Walk away from any PR person who tells you they can guarantee earned media coverage. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

This post outlines six common media relations mistakes and ways to avoid them. Media can be fickle and unforgiving, and PR teams have an ethical responsibility to rise above hyperbole while creating a compelling narrative and being transparent about the nuances of the pitch process.

Pitching 240

Pitching How To Report Radio 240

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the best piece of ethics advice you were ever given?

Ethics 80

Ethics Data Crisis Apparel 80

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 84

SEO Mobile Engineering Ethics 84

Axia PR

JUNE 22, 2021

Guest: Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

Ethics 114

Ethics Pitching Tools Report 114

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. This person and media site have ethics beyond reproach. Credibility – that is third-party validation – has been the media relations value proposition forever.

Pitching 111

Pitching Media Relations Survey Advertising 111

Wadds Inc.

OCTOBER 12, 2023

Impact of AI on skills and time-based work A recent study - Humans Needed More Than Ever (2023) - published by the CIPR reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel.

Publicity 105

Publicity Tools Exercises Ethics 105

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 115

Journalism Public Affairs Ethics Technology 115

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. and they frequently expect a correction or even a media retraction.

Apparel 123

Apparel Media Ethics Interviews 123

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Blog: Code of PR Ethics? FIR Network).

Survey 129

Survey Communications Measurement Internal 129

Prakkypedia

JULY 30, 2018

Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place. In this atmosphere it’s not unusual for ethical PR pros—who are in the vast majority—to feel uneasy about the way their profession is viewed by others.

Ethics 71

Ethics Fashion Government Engineering 71