article thumbnail

Great PR: When It Just Happens vs. When It’s Engineered

Buchanan PR

That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. This all happened in a matter of hours.

article thumbnail

How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. We’re here to support that.

Blogging 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Many a financial services firm has discovered that when a search for the company or brand name returns 8 or 9 negative listings it adversely affects revenue. 2015 Edelman Trust Barometer.).

Financial 100
article thumbnail

Major Differences Between a Career in PR and Marketing

5W PR

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO.

article thumbnail

In praise of the press release

Wadds Inc.

In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer. In financial markets they are a legal form of communication. The press release is often reverse engineered into social forms of media. It was published verbatim by The New York Times.

article thumbnail

Parent and group company guarantees, dormant companies and adjudication enforcement

Practical Law Construction

It followed that there was no change of position and the claimants’ financial positions were a risk the defendants had contracted for (see Westshield Civil Engineering Ltd v Buckingham Group Contracting Ltd and the recent case of WRB (NI) Ltd v Henry Construction Projects Ltd ).

Groups 95
article thumbnail

How Paid Advertising Can Expand Your Brand’s Reach

5W PR

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.