Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. On stage and in the halls, one infectious message prevailed among the designers, creators, engineers, developers, executives and venture capitalists: KEEP. Rome, they say, was not built in a day.

Marketing 60

Marketing Financial System Conference 60

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Shift Communications

AUGUST 29, 2023

By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e., Financial communications & IR In our survey, of the 50% of respondents who invested in the stock market, 13% were already investing in AI company stocks.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” We’ll see entry-level roles evolve beyond manual tasks, focusing more on AI prompt engineering and content creation for unique brand needs.

Writing 192

Writing Communications Marketing B2B 192

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 167

Examples Insurance Insurance Fashion 167

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. This ties in with the figures from the US Financial Literacy Study. It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

Critical Mention

NOVEMBER 26, 2018

Search engines like Google are constantly changing their algorithms to filter out junk posts. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Backlinks are a crucial component of any SEO strategy. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

MARCH 31, 2020

I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. Write the right, expertly crafted content. It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services.

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” to $109 million.

Software 78

Software Case Study Technology Tools 78

Practical Law Construction

AUGUST 23, 2021

Whichever option the parties choose: The Board shall be composed of three members, preferably two engineers and one lawyer ( article 6, SPDBA ). São Paulo is the most populous city in Brazil as well as its financial centre, with constant investment in public works. Architectural and engineering works and services.

Construction 52

Construction Government Engineering Trends 52

Critical Mention

JULY 18, 2018

One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. According to an article in Search Engine Land , when it comes to digital marketing, PR and SEO go together like peanut butter and jelly. Using SEO for earned media coverage. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Previously it referred to itself as a “decision augmentation solution.” I’m going to tip my hat to Occam’s Razor and call it media monitoring solution.

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

AUGUST 3, 2021

In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing. We sat down with Michael to discuss why he made the move away from the agency model and what he loves about the work he does now.

Meeting 58

Meeting Agency Corporate Education 58

PR 20/20

MAY 8, 2019

PR 20/20 created MAICON and is the marketing engine behind it. That being said, releases can be an enormous drain on human and financial resources for large enterprises. new hires, promotions, financial news, awards, research reports, general news). But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. 50% trust financial industry analysts. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. 61% trust academic experts. 50% trust successful entrepreneurs.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). percent.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 16, 2016

I could write a book on this topic. A television station isn’t the right place to send a news release about the hiring of a mid-level position or your company meeting its quarterly financial goals. Looking back, I would have taken the time to respond to more PR professionals and given pitches more consideration.

Television 120

Television Pitching Journalism Interviews 120

Beyond PR

NOVEMBER 30, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 65

Examples Insurance Insurance Fashion 65

MB Blog

MARCH 20, 2020

We had financial, economic, food and more crises, we were without power and water, we had empty shops and blocked streets… But a crisis like that was never considered, even in the most unexpected sci-fi movies we have ever imagined of. And no one was prepared for such a case.

Skype 52

Skype Crisis Transportation Video 52

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR in High Definition

JANUARY 17, 2017

In January 1986, engineers recommended the launch be postponed for the third time due to potential failures that may occur in the motors because of the cold air. It involves team members coming together and writing down reasons your project might ultimately fail, and compiling a catalogue of these issues before they cause damage.

Crisis 48

Crisis Crisis Communications Internal International 48

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Mark My Words

JANUARY 14, 2021

Their decision to leave was based as much about financial as personal freedom and the huge sums – thought to be well over £100million – they have earned from deals with Spotify and Netflix, gives them the capital to pursue their new lifestyle and public goals. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JANUARY 29, 2019

But not every business can afford the luxury of a crew of software engineers to design them. Obviously, this can’t be done, as forms, for one thing, protect the financial interests of and provide legal security to both parties – the company and the consumer. Feature #7: Landing pages. She can be found on LinkedIn here.

Marketing 67

Marketing Web Software Technology 67

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). It can be exclusive access to content, products and services, or financial remuneration. We’ve lost some battles but won others. billion in 2019.

Government 103

Government Education Print Ethics 103

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access. What is your perfect headline?

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

MAY 5, 2015

Writing his column, McBean himself called it capitalist pollution. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal. When is enough it enough?! It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Co-founder and board director of Zyrobotics, she is the Dean of the College of Engineering at The Ohio State University and bestselling author of “Sex, Race and Robots” (2020). Courtney D. Cogburn, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Presspage

APRIL 20, 2018

“They have to, because there are fewer and fewer reporters are out there, fewer people that can tell their story for them,” says Tom Foremski, a former Financial Times journalist who publishes the influential Silicon Valley Watcher blog. Do you provide financial information in many different formats for that business reporter?

Video 84

Video Engineering Financial Infographics 84

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Co-founder and board director of Zyrobotics, she is the Dean of the College of Engineering at The Ohio State University and bestselling author of “Sex, Race and Robots” (2020). Courtney D. Cogburn, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90