Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow.

Viral 120

Viral Nonprofit Software Social Media 120

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Listen to your employees. The word ‘OK’ has been around for about 180 years. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. Other companies, both within and outside of the airline industry, should take note. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Cision

MAY 20, 2016

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water.

Reputation 78

Reputation Retail Nonprofit Viral 78

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Industry Influencers. Your Employees. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. And it’s good timing; the airline industry has suffered its share of negative news all year. Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings.

Airlines 147

Airlines Insurance Insurance Exercises 147

NewsWhip

DECEMBER 4, 2019

10,000+ employees. Corporations have a pretty good handle on the issues that pertain to their industry. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence.

Analytics 78

Analytics Case Study Data Reputation 78

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? This holds true for new employees and post-college graduates entering the workforce. This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will. The keys to creating such power-filled moments in 2018 will be authenticity and action.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

FEBRUARY 24, 2017

That’s an asset that stays with you, unlike shares or post virality.” She recognizes that executives across all industries want to see ROI highlighted. “My We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 117

Social Media Airlines Media Meeting 117

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. ” If employees worry they’ll be shunned or punished for raising a red flag, those kinds of questions will seldom arise.

Advertising 87

Advertising Advertising Ethics Fashion 87

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. In addition, reach out to reporters and industry influencers to keep them updated on your problem as it unfolds. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Anyone can break into any industry, new or old, by simply moving the free line. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Beyond PR

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Industry Influencers. Your Employees. Your Customers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Empower employees and agencies to be impulsive and take ownership of content. Today’s digital world is all about the here and now – the right now.

Marketing 138

Marketing Conference Trends Viral 138

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Mr. Gould is an M&A matchmaker of sorts, dedicated to the PR industry. Critical to exceptional client service, is the Achilles heel of employee turnover. The recent industry consolidation doesn’t bode well either.

Survey 60

Survey System Trends Small Business 60

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Other industries should take note immediately. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team.

Mobile 101

Mobile Community System Social Media 101

PR in High Definition

DECEMBER 13, 2017

The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Maccabee.com ). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

MAY 23, 2015

Women in the gaming industry are repeatedly threatened with rape by men and boys who resent them interloping into what they believe is and should remain a boys culture. Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. No one on my Facebook page thought he should get a pass. It’s messy.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

Women in the gaming industry are repeatedly threatened with rape by men and boys who resent them interloping into what they believe is and should remain a boys culture. Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. No one on my Facebook page thought he should get a pass. It’s messy.

Report 120

Report System Leadership Crisis 120

The Resolution Blog

JANUARY 8, 2018

Free tool: Coverage from hyper links to raw URLs in seconds If you’re using one of the big industry monitoring services you probably receive your online coverage clippings as a list of hyperlinks. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

PRSay

OCTOBER 5, 2021

It has been amazing to watch the transformation of the industry over that time. In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217