Onclusive

JUNE 1, 2023

Using deep social listening of journalist and thought leader commentary, you can build target media lists by identifying who is writing about your industry and pitch them the most relevant and timely stories. And with many journalists covering multiple niches and hopping from one freelance gig to another, this is invaluable.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Media outreach to connect with the industry. When crafting social content, lean on trends and publish content with a high virality rate. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. Maybe you’ve never met with your analyst relations or industry relations teams.

Communications 158

Communications Nonprofit Employee Film 158

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors.

Tools 354

Tools Internal International Resources 354

Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow.

Viral 120

Viral Nonprofit Software Social Media 120

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Listen to your employees. The word ‘OK’ has been around for about 180 years. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. Other companies, both within and outside of the airline industry, should take note. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Cision

MAY 20, 2016

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Check Out the Innovators.

How To 198

How To Real Estate Web Case Study 198

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water.

Reputation 78

Reputation Retail Nonprofit Viral 78

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. It contributes to the shaping of social order in modern post-industrial cultures.“ PLoS ONE, 13. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52

Cision

DECEMBER 20, 2016

With so many engaged in side-jobs or working as independent contractors, the question Cision wanted to answer is: how are independent workers and their industries portrayed in the media? Other posts, like one from BizJournal, explained the benefits of hiring freelancers over full-time employees.

Study 120

Study Small Business Groups Viral 120

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Industry Influencers. Your Employees. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. And it’s good timing; the airline industry has suffered its share of negative news all year. Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings.

Airlines 147

Airlines Insurance Insurance Exercises 147

NewsWhip

DECEMBER 4, 2019

10,000+ employees. Corporations have a pretty good handle on the issues that pertain to their industry. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence.

Analytics 78

Analytics Case Study Data Reputation 78

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? This holds true for new employees and post-college graduates entering the workforce. This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will. The keys to creating such power-filled moments in 2018 will be authenticity and action.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. All in all, the hacks were a reminder that employee behavior needs to adapt to the security risks we all run every day.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

PRSay

FEBRUARY 24, 2017

That’s an asset that stays with you, unlike shares or post virality.” She recognizes that executives across all industries want to see ROI highlighted. “My We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 118

Social Media Airlines Media Meeting 118

Presspage

AUGUST 10, 2018

It is an industry which moves slowly and cautiously. As a result, the work of healthcare communicators is bound by red tape, in an industry where their audience becomes incredibly narrow - journalists or members of the public that can understand the jargon, and foresee its impact on everyday life. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. ” If employees worry they’ll be shunned or punished for raising a red flag, those kinds of questions will seldom arise.

Advertising 87

Advertising Advertising Ethics Fashion 87

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. In addition, reach out to reporters and industry influencers to keep them updated on your problem as it unfolds. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Anyone can break into any industry, new or old, by simply moving the free line. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Beyond PR

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Industry Influencers. Your Employees. Your Customers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69