RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The original posts said the employees were stranded in Spain and that the airline didn’t provide hotel accommodations.

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Sick and Healthy "Viral Marketing"

Mindful Marketing

” Best Buy : “The first [goal] is to protect our customers, employees and their families. ” Office Depot : “We’ve reinforced existing Office Depot policy encouraging employees who exhibit flu-like symptoms to stay home and consult with a medical professional.”

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Meanwhile, a Walmart employee is reporting that the retail behemoth retaliated against him after he urged co-workers to sign a petition asking the chain to stop selling firearms and ammunition following recent mass shootings. How can you better engage your employees to avoid a PR crisis?

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond. CNN Business reported : In a memo to employees, a copy of which was obtained by CNN Business, Google CEO Sundar Pichai said the company has reopened 42 offices around the world.

DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

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Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

Facebook’s 'Riff' app comes pre-packaged with viral recipe

PR Daily

Riff is the result of a side project where “a few Facebook employees stayed after-hours,” according to Miller. Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube. Riff takes the concept of video sharing and allows your friends to add to it.

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University of Florida president apologizes following viral videos

PR Daily

Somebody please find out this employee’s name!! Celebration quickly turned to criticism after videos of a University of Florida’s commencement ceremony spread online. reported : Multiple videos shared on Twitter show black students who danced onto the stage being quickly pushed or yanked away by the usher, who the school later said was a faculty member. Tweets such as these made the rounds on Twitter and Facebook: UF Twitter ????.

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How the Art & Culture app went from dormant to viral: 4 lessons

PR Daily

Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature was added, proving that the human face and social media are potent ingredients for any organization hoping to go viral. Although most brands don’t have the computing power or engineering departments to replicate Google’s face-matching software, there are some universal rules about going viral on social media that can be gleaned from its popularity.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more. The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily.

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WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde.

Dillard’s apologizes after breastfeeding mom’s post goes viral

PR Daily

It’s usually a matter of an employee enforcing their personal preferences and not upholding the store’s policy. The employee at customer service nodded. Does Dillard’s deserve the backlash, or is the chain guilty only of failing to communicate its policy to employees effectively? To accommodate consumers, many department stores have established policies that permit women to breastfeed anywhere inside their establishments.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The Secret to Scale is Employees. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. Focus on base hits not homeruns and what we learn in the process over time, will bring us far closer to viral than an outright declaration. The secret to scale is employees. by Frank Strong.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

The employees locked themselves inside the store and called the police. This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. Whataburger removes Facebook apology after viral rodent video. What you should know : Viral videos are a part of life for most businesses, and a crisis communications plan should take into account what is now predictable online behavior.

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

It's one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies. Showcase the best of your organization: Your employees. Law enforcement agencies are earning kudos—not for police work, but for their dance moves.

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How Con Ed ensured an employee’s heroics got recognized

PR Daily

Imagine that one of your employees heroically jumps onto the subway tracks and saves a man’s life. With 14,000 employees, Con Edison workers do a surprising amount of good. O’Brien immediately contacted the employee and questioned him to get the story and make sure there were no “loose ends”—or complications that could come back to bite you. Coach your employee. He lifts the fallen man onto the platform, then scrambles to safety just before a train roars through.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

There’s nothing more important than the safety of our customers & employees. Employee activism is the new reality for PR pros and brand managers. A study from Weber Shandwick , in partnership with United Minds and KRC Research, reveals that nearly 40% of employees have spoken up—pro or con—about their employer’s stand on a controversial cultural issue. Starbucks puts focus on employees and experience. Study: Employees want more employer-offered retraining.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. holiday for the companies’ employees in the middle of their shift, without allowing them paid time off.

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Yelp employee’s angry open letter to CEO starts online firestorm

PR Daily

An open letter published by a disgruntled employee has sparked an online debate over employee expectations and tech companies’ practices. On Saturday, a former Yelp/Eat24 employee who goes by the pen name “Talia Jane” published a letter to the company’s chief executive, Jeremy Stoppelman, via Medium. The letter soon went viral because of Jane’s depiction of Eat24’s customer service employees’ inability to make ends meet given San Francisco’s high cost of living.

How new PR grads are approaching the workforce amid COVID-19 disruption

PR Daily

Employers can barely afford to keep the employees they have during this global pandemic. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. COVID-19 Employee Engagement PR Industry The Workplace

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Companies weigh in on wearing masks

PR Daily

Mixed messages from political leaders and government officials, hesitant corporate responses and video after video of confrontations between mask policy enforcers and anti-mask belligerents have gone viral on social media. Some employees have been celebrated for refusing to serve customers who won’t wear masks. Many organizations have been ready and willing to ask employees to use masks. Can they avoid the nasty scenes that have become viral sensations on social media?

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Organizations are recognizing the value of driving employee engagement and what impact that has, not just on the overall happiness and retention of employees, but also the productivity,” says Kasia Krzoska, senior product manager at Microsoft. “It Know your values. Create a communications cadence.

3 ways to help your executives thrive in the digital world

PR Daily

Anything from a speech to a tweet can go viral in minutes—for better or worse. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social MediaDiscover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C. In the current digital landscape, executive communicators face bigger challenges than ever before.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

FREE GUIDE: Run smarter email comms—and actually reach employees ]. Popeyes racks up media coverage and viral buzz. The fake food fight heaped kudos for Popeyes, but it went viral from there. Related reading: 4 lessons from @justaconstructionguy campaign’s viral success. 7 hints to help create viral content. 5 tricks to help your content go viral.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Blue Bell faces viral challenge meltdown. A viral video of a person opening a carton of Blue Bell ice cream, licking the top layer and putting it back in the store freezer has inspired others to do the same with ice cream and other products under the hashtag #icecreamchallenge. Why you should care: The Wall Street Journal called the challenge “ the wrong sort of viral advertising.” Make sure your crisis response plan is ready for an unwanted viral moment.

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Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

The Washington Post reported : “This change reflects Southwest’s commitment to ensuring a safe and welcoming environment at all times for each of our customers and employees,” Southwest spokesman Brian Parrish said in an email to The Washington Post.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand. The post Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers appeared first on PR Daily.

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South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. We asked how you focus on retaining top talent within your organization, and 43% of you said perks like flexible hours persuade employees to stay. The post South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service appeared first on PR Daily.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. What’s the biggest hurdle to embracing purpose-led communications within your organization, whether it be through diversity and inclusion initiatives, building an employee activism strategy or becoming vocal on pressing issues such as climate change?

How to get more PR value from surveys

PR Daily

So you’ll want to create an additional article (not a copy of your other blog post) that can be shared on a platform such as LinkedIn or Medium where you can reach a much wider audience and even have viral potential. Content Marketing Employee Engagement Leadership Communications PR Industry Storytelling The Workplace Writing & EditingJournalists are ravenous for research figures.

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class!”

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. In the age of social media, brands are quick to try to distance themselves from employees on social media. First, it can make an employee feel they have a false sense of freedom of brand speech.

Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. More than 89 percent of Americans are monitoring the treatment of employees by the companies they work for during […].

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. When a Panera Bread employee shot to internet fame for a video that showed frozen macaroni servings being warmed in a hot water bath, her boss took action. The company sent out spokeswoman Jessica Hesselschwerdt to explain its food preparation practices—and it cut ties with the employee.

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Listen Up on Social: Q&A With Jay Baer

Cision

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral.

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How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. For those who did not watch the awards show, Kelly Steinbach (stage name Kelleth Cuthbert) went viral after Fiji Water hired her as a red carpet promotional model. The resulting pictures, punctuated with Steinbach’s wry half-smile and deadpan stare, went viral. Viral fame is both unpredictable and fleeting.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates.