ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water.

Reputation 78

Reputation Retail Nonprofit Viral 78

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Brand Branding Facebook 68

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Presspage

AUGUST 10, 2018

It is an industry which moves slowly and cautiously. There are many social, religious and political ramifications for communicators to consider; ensuring they maintain integrity, while aligning with the values of their organization and various stakeholders. Leverage your Employees. Creating change in healthcare is difficult.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will. The keys to creating such power-filled moments in 2018 will be authenticity and action.

Consumer 83

Consumer B2C Viral Fashion 83

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. So, what function does social media play in a crisis communications plan when the world is in a tailspin? Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 17, 2021

Why do you need crisis communication? Crisis communication is an important part of any business. In some industries, it is even more crucial than in others. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Focus on building a community. Your content will not go viral and you shouldn’t try. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. They’re far more likely to be a “slow burner” when it comes to links.

Infographics 160

Infographics Data Blogging Mobile 160

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. “PR

Print 60

Print Media Travel Wireless 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Mr. Gould is an M&A matchmaker of sorts, dedicated to the PR industry. Critical to exceptional client service, is the Achilles heel of employee turnover. The recent industry consolidation doesn’t bode well either.

Survey 60

Survey System Trends Small Business 60

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

The Resolution Blog

JANUARY 8, 2018

Free tool: Coverage from hyper links to raw URLs in seconds If you’re using one of the big industry monitoring services you probably receive your online coverage clippings as a list of hyperlinks. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity Measurement SEO 136

Norton's Notes

SEPTEMBER 25, 2015

If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. He covered the fact that the best employees are the ones that buy into the culture and properly align themselves with your brand.

Marketing 28

Marketing Employee Wikipedia Data 28

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Phone videos become viral, whether it’s legitimate or not. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78