Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Media outreach to connect with the industry.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. CASE STUDY.

Case Study 78

Case Study Study Viral Data 78

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

NewsWhip

DECEMBER 4, 2019

10,000+ employees. Corporations have a pretty good handle on the issues that pertain to their industry. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence.

Analytics 78

Analytics Case Study Data Reputation 78

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The thought process is this: Get a job.

How To 120

How To Marketing YouTube Study 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. EpiPen price causes outrage.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Mindful Marketing

DECEMBER 18, 2022

Meanwhile, consumers sometimes see uber-creative ads but when asked what they’re for, they respond, “I have no idea.” ” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video.

Advertising 87

Advertising Advertising Ethics Fashion 87

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth. Anyone can break into any industry, new or old, by simply moving the free line.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. And so I spent, six, seven years essentially marketing consumer financial products. And I started my career in the lead gen affiliate space. They own properties like.

Internal 118

Internal International Insurance Insurance 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. Paul: Consumers have tried to educate themselves in this new world. Talking Points. That’s a new world. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prohibition

NOVEMBER 12, 2018

Increasingly consumers want to feel that their money supports businesses that reflect their personal values, whether it’s buying eco-conscious products or spending extra for ‘Made in Britain’. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand.

Analysis 54

Analysis Viral Advertising Advertising 54

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before.

Marketing 138

Marketing Conference Trends Viral 138

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Other industries should take note immediately. When consumers become involved in games associated with companies, they become part of the company story.

Mobile 101

Mobile Community System Social Media 101

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Prohibition

DECEMBER 17, 2021

In some industries, it is even more crucial than in others. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Maccabee.com ). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Free tool: Coverage from hyper links to raw URLs in seconds If you’re using one of the big industry monitoring services you probably receive your online coverage clippings as a list of hyperlinks. But is this the case for the whole industry?

Tools 136

Tools Publicity Measurement SEO 136

The Stalwart Blog

APRIL 26, 2020

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. People aren’t consuming news reports like they did 20, 30 years ago. Phone videos become viral, whether it’s legitimate or not. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60