ImPRessions - Crenshaw Communications

MARCH 21, 2019

By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Executive content.

Company 174

Company Conference Corporate Leadership 174

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. It is basically making an educated guess, based on probability, about words. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” It’s not conscious.

Software 78

Software Company Pitching Training 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

PRSay

MAY 21, 2019

Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! and build strong relationships internally and with the media. Dennis Wilson Jr. Can you edit video?

Writing 154

Writing Meeting Conference Local 154

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. See this post for tips on writing stellar executive bylines. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. I don’t kid myself. That’s where you come in.

Government 132

Government Conference Education Exercises 132

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Stay educated. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. One of them I had actually already been pitching. It was an education process, too, of how do we respond to this? Internally, our policy is if you used AI at all in your process, you need to tell your next-level editor about it. It was hurt.

Report 91

Report How To Ethics Nonprofit 91

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Another new PR tech player. Podcast passion. Regulating misinformation.

Software 93

Software Banking Technology Data 93

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. Additionally, everyone should be educated on how long certain projects realistically take.

Media Training 249

Media Training Policies Agency Interviews 249

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

Travel 120

Travel Agriculture Tourism Internal 120

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

JANUARY 6, 2021

We even write emails with more thought. We need to educate ourselves and ask for feedback internally and externally. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Communications 198

Communications Viral Fashion Public Affairs 198

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Write a business plan and go for it. We were lucky to pick five pieces of work up without a pitch from existing contacts before we officially launched in July.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. Use it as an opportunity to educate and enlighten them.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

prTini

AUGUST 22, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Why You Should Be Reading (and Writing For) Medium. How to Manage an Internal Crisis Without Losing Your Mind. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read.

Case Study 49

Case Study Retail Resources Twitter 49

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Not only does this boost the volume of content you can produce, but it shares internal expertise in a way that builds corporate credibility and value.

Corporate 100

Corporate Leadership Brand Branding 100

Cision

MAY 7, 2015

That requires more than just education and information. We started a video series called 90 Seconds to PR Success that we produced in-house that includes simple videos on everything from Crafting the Perfect Elevator Pitch to How to Improve and Enhance Your Online Reputation. The prize was a summer internship at our agency.

Social Media 120

Social Media Video Agency Healthcare 120

PR in High Definition

JULY 22, 2019

It’s one thing for the media to educate the public on deepfakes, but it’s another altogether when journalists and public relations professionals themselves are duped. A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. Internally or externally? Send us a pitch !

Marketing 71

Marketing Content Marketing Sports B2C 71

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. It’s the backbone of who we are and what we do.

Meeting 98

Meeting Ethics Storytelling Publicity 98