ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. What’s your social media elevator pitch? Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since.

Social Media 150

Social Media Pitching How To Media 150

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

APRIL 17, 2024

David Miliband, CEO of the International Rescue Committee and a former Labour Party politician, recently framed the strategic challenges facing Britain in four areas : where do we start, what do we stand for, where do we need to build relationships, and what can we afford? The deadline for pitch submissions is Friday, 17 May.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. Interns in Public Relations. When it comes to interns in the industry, their main job requires them to support a client’s public relations strategy as well as its execution.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful.

Nonprofit 218

Nonprofit Employee Internal International 218

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

ImPRessions - Crenshaw Communications

MARCH 21, 2019

By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Executive content.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

APRIL 20, 2021

Some of the influencers I was pitching when I began, were now pitching me to submit a guest post. I didn’t pitch it. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The consistency and quality of the publication – that little blog – had elevated public perception.

B2B 106

B2B Leadership Marketing Blogging 106

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. But within a week or two, I was pitching The New York Times.

Education 227

Education Writing Pitching Groups 227

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed.

Storytelling 69

Storytelling Crisis Management Internal International 69

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Content creation.

Local 98

Local Newspapers Sports Video 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Axia PR

FEBRUARY 19, 2018

There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media.

Education 63

Education Employee Pitching Internal 63

Sword and the Script

APRIL 11, 2023

It is basically making an educated guess, based on probability, about words. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

MARCH 11, 2020

John Michael, Associate Director of Public Relations at education management company EAB, warns that a situation like the COVID-19 pandemic is a serious one, and it’s a good time to take extra care with media outreach. For most of us, this is not a time to be newsjacking the outbreak with off-target or opportunistic media pitches.

Employee 156

Employee Leadership Viral Small Business 156

Solo PR Pro

NOVEMBER 23, 2021

From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech. She worked with TNC for a decade, managing all marketing and communications for Georgia as well as other states and leading education, volunteer and conservation initiatives.

Meeting 86

Meeting Education Journalism Resources 86

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Doctor Spin

MARCH 1, 2024

Educational institutions. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar? With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning companies. Healthcare organisations. Professional associations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. One of them I had actually already been pitching. It was an education process, too, of how do we respond to this? Internally, our policy is if you used AI at all in your process, you need to tell your next-level editor about it. It was hurt.

Report 91

Report How To Ethics Nonprofit 91

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K., Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

SEPTEMBER 25, 2018

” Just as a PR professional would not expect to successfully pitch a news story idea without first getting to know the reporter, we also need to get to know our colleagues in other departments including who are the key decision makers, how they prefer to get information, and what are their interests and motivations.

Ethics 114

Ethics Interviews Education Pitching 114

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Case Studies Crisis Prevention'

Marketing 228

Marketing Case Study Airlines Course 228

Konnect Agency

APRIL 20, 2021

One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. However, you will not always pitch to an editor who is aligned with a particular brand, product, or topic. However, it is also essential to know when it is not appropriate to pitch altogether.

Social Media 52

Social Media Media Relations Media Pitching 52

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

JUNE 13, 2017

To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. Additionally, everyone should be educated on how long certain projects realistically take. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120