Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Do not rush.

Internal 92

Internal International Employee Leadership 92

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Writing & Editing of Miscellaneous PR Assets. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 88

Pitching Report Software Survey 88

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 82

Writing Pitching Course Conference 82

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Action PR

OCTOBER 3, 2019

Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Subscribe to their newsletters or order in copies of their magazine to get a feel of what they like to write about and the types of content they cover. Create a tailored pitch.

Internal 55

Internal International How To Media 55

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. I don’t agree with all of that but I share the sentiment.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise.

Writing 89

Writing How To Print Corporate 89

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Finally, about 40% either have no plans to use it, or simply aren’t sure. Prezly adds click reports.

Survey 144

Survey Software B2B Pitching 144

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

How To 88

How To Internal International Trends 88

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. The results found 61% of journalists get 100 pitches a week or more.

Journalism 126

Journalism Media Relations Report Survey 126

Barokas

JUNE 14, 2017

So you’ve made the jump from intern to your first full-time position in PR. This means knowing what’s going on and who’s doing it, write everything down! As an AAE, you should read up on industry trends related to your accounts, determine which topics are making headlines, and bring your pitch ideas to your next internal team meeting.

Internal 68

Internal International System Meeting 68

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . PR doesn’t just need to be pitching over email. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

Waxing UnLyrical

JUNE 19, 2012

Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. And then I looked up the agency the intern had cited. It didn’t.

Internal 97

Internal International Pitching Nonprofit 97

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. The plugins can be used to help PR pros customize their pitches to a specific contact. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Here’s a screenshot.

Software 125

Software B2B Pitching Data 125

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As I write this post, the current asking price on OpenSea is $36,099.60. Cision releases internal DE&I report. Pitching on Fridays. “We See it here.”. PR tech mentions.

Software 85

Software Internal International Pitching 85

Remote PR Jobs

JANUARY 31, 2022

That’s why they’re discerning about what types of articles they write and the sources they choose. Write them down. Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) Know what type of topics you can cover inside and out.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 124

Technology Crisis Management Social Media Training 124

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Once your notebook is full of clues, write an agenda for your interview. Write your story. Be curious. Conduct the interview.

Interviews 99

Interviews Writing Internal International 99

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 66

Pitching LinkedIn Technology Engineering 66

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Number one is writing. Does it help us with writing? Does it help us with ideation and planning?

Creativity 75

Creativity Writing Agency Internal 75

PRSay

DECEMBER 20, 2018

Or pitches with empty phrases like “unparalleled luxury” or “world renowned”? Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”.

Marketing 91

Marketing Pitching Media Relations Writing 91

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist. Here’s why.

SEO 221

SEO Data B2B Writing 221

OnePitch

SEPTEMBER 6, 2022

During the episode, Ben talks about why he’s working with familiar sources, the correlation between subject lines and headlines, advice for tying your pitch to recent stories, and more. His Inbox & Pitches. [00:03:47] Then there’s, as you might expect, a ton of pitches. [00:04:16] His Pitching Preferences. [00:07:55]

Pitching 97

Pitching Writing Interviews Employee 97

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. And then we pitched. Do not send blanket pitches. The project. Or, of course, any combination of the above.

Case Study 102

Case Study Internal International Study 102

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87