PR 20/20

FEBRUARY 6, 2023

Resource downloads One of the most traditional lead generation assets is a downloadable resource, in the form of an ebook, guide, whitepaper, or one-sheeter. These assets can be created to target vertical markets, specific product / service lines, or personas. It can be difficult to quantify your service or products ROI.

eBook 52

eBook Resources Survey Examples 52

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken. Muck Rack has always taken a different approach to compiling media lists.

Employee 137

Employee Software Survey Tools 137

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

MARCH 14, 2019

But, in most cases, a press release is used to announce things like: A new product. How do you determine, from your list of product and partner news, whether or not you need a press release? Clients, product, personnel, data, etc.). With that in mind, feel free to download our own press release background document here.

SEO 204

SEO Writing Advertising Advertising 204

NewsWhip

MARCH 14, 2022

In the survey, we asked about internal versus external factors when it comes to reputation, about the importance of speed to manage crises and capitalize on opportunities, and about whether they see misinformation as an existential threat when it comes to managing a brand’s reputation.

Reputation 78

Reputation Study Crisis eBook 78

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 78

Engineering Automotive Agriculture Media 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 101

Tools Survey Pitching Analytics 101

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. You can download it here. >>> What do they find credible? >>> Looking for help with B2B tech marketing and PR?

Journalism 129

Journalism Media Relations Report Media 129

PR 20/20

SEPTEMBER 16, 2020

You can download the full GamePlan here and reference it as you continue through the full series. PS: If you download the GamePlan, you’ll notice that we assign points to projects based on value creation rather than hours. Product Funnel Strategy: Map out your full product funnel and determine points of friction (i.e.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. >> Download the Marketing Performance Pack for a buyer persona checklist.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

AUGUST 6, 2019

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. Later in July, it announced it has integrated those two products into the Cision platform. 2) Cision integrates TrendKite and Faclon.io. What does the company do?

Marketing 63

Marketing Pitching Corporate Tools 63

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Yellowdig is an internal collaboration tool. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 135

SEO Content Marketing Marketing Software 135

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Doctor Spin

DECEMBER 15, 2023

Intranets are often essential in fostering organisational learning, enhancing social networking, and facilitating seamless internal communication. The intranet is an indispensable tool in the internal digital arsenal of organizations. It ensures that meetings are productive and that relevant resources are readily accessible.

System 52

System Employee Meeting Internal 52

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). Doctor Spin | The PR Blog.

Media 52

Media Wikipedia Product Launch Journalism 52

Shift Communications

MAY 16, 2017

Outlining quarterly campaigns that may have include experiential events, new ways to reach influencers or a unique advertising strategy to drive downloads ensures your clients know you’re thinking of creative ways to get the job done. As an agency, our job is to show how our program can be part of the larger marketing mix.

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As with a start-up, the PR team will be looking for financial announcements, new products on the horizon, important partnerships and other hard news.

Company 120

Company Guidelines Leadership Financial 120

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Presspage

FEBRUARY 10, 2020

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Media companies rely on advertising revenue to survive; they’re not going to give you space to advertise your products for free.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

SEPTEMBER 23, 2016

An internal or external subject matter expert who specializes in your tour’s topic. Internally, we have our assignment teams booking satellite space and pulling all of the onsite logistical details together behind the scenes and our project manager who helps facilitate seamless communication and ensures nothing slips through the cracks.”.

Media 120

Media Television Pharmaceuticals Radio 120

PR 20/20

FEBRUARY 8, 2021

Internal workflows that haven’t sent a notification since that last website redo. Not only that, it can be impossible to distinguish one workflow from the next when all of your partners and internal stakeholders follow their own unique naming conventions for in-use and incomplete workflows. Download a Workflow Audit Template.

How To 113

How To Trends Trade Shows Data 113

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Or can you get a superior off-the-shelf product that looks like you built it yourselves and features a seamless experience in each of your regional markets? Serve them well. Make or buy?

Local 89

Local SEO Engineering Web 89

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service.

Video 116

Video Communications Strategy Product Launch 116

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Highlight your leaders internally before promoting them outside the organization. Global exposure to cybersecurity breaches; terrorism; political risks; product contamination; supply chain and product distribution disruption; and adverse media coverage all pose potential threats.

Reputation 78

Reputation Insurance Insurance Employee 78

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Unilever’s response is an initiative called Project Shakti that has created 80,000 micro influencers as advocates for its products in India.

Tools 69

Tools Insurance Insurance Handbook 69

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Contently - Strategy

MAY 8, 2019

If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. Ultimately, though, your total audience consists of more than just those people.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Bianchi Biz Blog

JANUARY 21, 2021

On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. Focus on the customer journey. What do you want customers to see?

Automotive 70

Automotive Training Travel Meeting 70